First of all, Hey Black Hat members thanks for all the great suggestions throughout the site. I am new to IM but read a lot and believe I have a good grasp on what I need to be doing. I see myself wearing a white hat more often than a grey or black one and need some SEO suggestions from the professionals of BlackHatWorld. I have picked a niche and have started writing articles on my subject. Including a natural amount of keywords throughout my content as well as linking to other pages throughout my site and other sites. I, having ZERO experience with SEO, have a question as far as page and article titles. My articles are aimed at people searching for solutions to problems. I don?t want to say my niche directly (minimal competition), let?s say it?s how to fix laptop issues. Now when writing my titles should I write them from the position of my target customers? Basically what they are going to be typing into the search engine? For example: How do I turn on my laptop? or My laptop keeps powering off. Or should I write them in the position of myself and the solution? For Example: Are you wondering how to turn on your laptop? Here is the solution. or Is your Laptop powering itself off? Here are the steps to fix it. Or just keep it very short like: How to turn on a laptop. or How to stop your laptop from powering off. I?m sure they are all adequate as far as SEO, probably not making too much of a difference since they contain keywords etc. but if it means being even a single page higher on the search engine results I would like your opinions. What kind of titles do you use in these types of tutorials? Also do you capitalize as much as you can? Or just the first word? ?How to Fix Laptops? or ?How to fix laptops? Thanks for all the help everybody. I look forward to your opinions, suggestions, and comments.