So we all know these tools are only 'so accurate', but you'd think they'd be in the same ballpark at least. Looking at US traffic volumes for a client's site in SEMRush and Ahrefs reveals this: So, Analytics says we got 9k Organic traffic in the US last month, which makes neither figure too close. Any advice on which tools is at least going to be vaguely useful here for monitoring our US performance? To make it worse, Ahrefs says we're smashing our main competition, while SEMrush says we're miles behind. Who can we trust? Ahrefs detects far more backlinks for each site too, so does Ahrefs report more false positives/duplicates than SEMrush, or is the latter just lazy and superficial with its searching? Which do you trust? Who do you think is most accurate with their estimates?