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Seducing the MIND with Psychological Priming

Discussion in 'Black Hat SEO' started by GoldenDragon, Mar 15, 2014.

  1. GoldenDragon

    GoldenDragon Registered Member

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    This is a piece of gold for INTERNET MARKETERS from Damien Riley
    cult of copy member


    --- Seducing the Mind with Psychological Priming ---
    This is a weird, powerful and incredibly useful piece of info...
    It can be used for all sorts of mind manipulation stuff. In fact, I have a guy friend who can't seem to get a date. So when we go out together, I use what I am about to share with you, to get girls way outside of his league to take an immediate fascination with him.
    Of course he blows it every time, but that's not my problem. I've done my good deed.
    It works.
    Anyway...
    We have been working with this one really cool client,developing a high-end info product on Branding and Strategy for him; over 165,000 words.
    The word count is more than FIVE non-fiction business books.
    His course is HUGE.
    He has a lot to say on the subject and he needed someone to help him say it - and say it right. He left working as Chief Marketing Officer for a billion dollar company to buy a villa on the West Coast and start consulting from home. His going rate is $3000-$5000 per day...not a bad gig.
    Well several months ago, he wanted to test pricing for his info course with a closed group of people and asked if I would help him do the testing and data collection.
    Being a nice guy he wanted to make it affordable for everyone.
    I told him that was noble, but for what he is wanting to do (use the info course as a lead-in for his consulting services) that would be a bad idea.
    And not for the reason most would think.
    Sure, pricing your wares low can negatively impact how people view you. But there are ways around that (creating a "Tripwire" being one).
    And of course if the end result is to bring in highly qualified prospects to hopefully sell consulting to, you want people with a high likelihood of having the resources to pay you.
    But there are other reasons to price your shiz high...
    And one of those reasons is "Priming". This stuff is a gateway drug leading into full blown mind control tactics, but we can be gentle and exploit this for your benefit and profit.
    =================
    Fascinating Research
    =================

    Here's a bit of fascinating research data:
    A group of research participants were brought and shown various apartments that were available to rent. Each person was given a random price for each apartment they were shown. The prices ranged from low to high.
    Now these random prices were *not* based on the actual value of the place.
    When the individuals were given high numbers, they automatically focused on the positive aspects of the apartment. When they were given low numbers, they were much more likely to focus on the negative aspects of the apartment.
    The experiment was duplicated with automobiles. A group of people were shown a certain vehicle. The price to purchase the vehicle ranged from $5,000-$12,000. Each person received a random price for the vehicle.
    People who received the low price were much more likely to focus on what was wrong with the car. The people who received the higher price, were much more likely to focus on the positive aspects of the car.
    Same goddamn car.
    So, back to my client. I convinced him to perform a wild experiment based on the above research data. I told him that if I was right, I would be granting his wish of making a ton more money off of his course.
    I had my client give a group of targeted individuals a copy of his course and tell them the price to buy it was $97. They were to spend a week with the product and give their honest feedback.
    We gave another group copies and told them the price to purchase his program was $997. There also were to spend a week with the product and give their honest feedback.
    An $900 difference.
    Both groups were told to tell us what they did and did not like about the course.
    =================
    Fascinating Results
    =================

    Guess who nitpicked the thing to death? Who were the most critical of the course?
    Yep, the cheaper priced group. They started in on the paper,cover graphics, length of recording, voice narration, didn't like the charts,said they could get something like this on the WF (hysterical)...
    Not all were negative but enough to clearly show something was at work here.
    The group given the higher price focused on the quality of the information, how well the content was presented, how in-depth the information was, they loved the charts because it made the info easy to digest and several asked to buy it right there on the spot.
    This is an example of PRIMING.
    =================
    Priming Means Influence
    =================

    Priming is a way to pre-set a frame or bias around whatever it is you are presenting to someone and be able to heavily influence how they look at it.
    It's a way to steer their mind "for them" in the direction "You"want it to go.
    You want to always use Priming "Before" you present your information or pitch.
    The group who got the cheap pricing, were PRIMED by the cheaper price to see the product as cheap. This in turn made them look for any faults and pick apart the value. After all, we're taught that dollar-store prices mean dollar-store quality, and anything cheaper means it's somehow defective.
    On the other hand, the group with the more expensive pricing,were PRIMED by the more expensive price to see the product as more valuable.This made them want to find positive reasons to justify the higher price,because in their minds, if it costs a lot - there must be a reason why. And so they actively LOOK for the reason why (and in the process they validate its value in their own mind!)
    It works extremely well when done right. Of course, just slapping a high price on something doesn't automatically mean people will think it's worth the money. There's a second part to the equation.
    Back to priming...
    =================
    Even Judges Are Manipulated
    =================

    In courtrooms, judges who are asked for extremely long sentences tend to have their thinking biased toward the long sentence. The same is true for requests for short sentences.
    When an attorney says "Judge, we ask you to punish this scumbag with the longest sentence at your disposal!"
    By saying "Scumbag + Longest Sentence" the judges mind is Primed to think IN terms of longer sentences and extended incarceration.
    And here's yet another example we can all relate to...
    For you guys out there who have ever been set up on a blind date, you know the first question you ask is "what does she look like?". With baited breath you wait to hear something like "she's a smoking hot Victoria's Secret model who recently got out of a long term relationship and is looking for a good time". But when your friend tells you "oh man, she has a great personality!" - all you can think is that she must be a "war pig" as my dateless friend calls them.
    This is because of past experiences with blind dates who had"great personalities" and what that usually means in the looks department.
    Doesn't have to be true either. This isn't about Truth, it's about perception.
    You've been primed.
    =================
    Priming with Context
    =================

    Lately , there has been much discussion around using provocative sexual images in ads to kick-start the neurochemical Dopamine, and be able to influence people to look favorably towards the product being sold.
    Yes, this can work. But it's not that simple. If it were, you could simply throw a half-nude photo in the ad for anything and sell like crazy. Doesn't work like that.
    Here is where we get into another area of influence/Mind Control called "Context." Knowing how to set a Context for the sexy image to be most effective, is essential.
    Priming is a powerful jab to soften the brain for the blow that is following
    Priming paired with proper Context is a one/two knock out punch.
    Context and Mind Control is a topic for another day. Context is a key component of the MKUltra experiments and deals with splitting personalities and all sorts of dark and nasty stuff.
    But again, that's for another day.
    Back to Priming and Context 101.
    =================
    Selling with Sex
    =================

    Here's how one might use a highly sexual image to sell a product- lets say a travel mug - using Priming and Context.
    Wrong Way:
    (Sexy Ad With Image of Curvaceous Girl) + ad copy that reads:
    "New Travel Coffee Mug, a Mug for all occasions."
    Here the sexy image might get the Dopamine going (the brain is somewhat Primed) but the ad copy for the travel mug felt like it had ad is connect. The "Context" was off. If you are at all self-aware, you can almost feel the gap there...the break in the flow.
    So how can we get that yummy, addictive Dopamine squirting in our readers heads AND carry it over and attach those feelings to a product or service?
    Right Way:
    (Sexy Ad With Image of Curvaceous Girl) + ad copy that reads:
    "New Travel Mug; smooth curves that fit perfectly in your hand - keeping you looking cool while staying hot where it counts."
    OK...it's hokey but the ad copy in the later version keeps more in Mental Context with the image of a sexy girl AND the coffee mug.
    This is the key to making this workable...
    The usage of certain phrases in the ad copy to reference the Coffee Mug could also fit in "Context" with the sexy girl. They can easily overlap in the mind within the same mental "Context Frame"
    Check it out:
    + smooth curves that fit perfectly in your hand (can apply to both girl and coffee mug)
    + keeping you looking cool (men's social value shoots through the roof when they are seen with beautiful women. Men love being seen with gorgeous girls. And according to the ad copy you look cool carrying this stylish Coffee Mug.)
    + while staying hot where it counts (Applies to how the coffee mug keeps the coffee hot)
    Primitive Priming shows a sexy girl just for the sake of it...and will have limited results. You need to do it in such a way as to make it easy for the brain to associate the Dopamine with BOTH the sexy image AND the product being sold.
    This is Sophisticated Priming Paired with Context.
    By the way, my very first sentence in this post (after the title) was a sentence used to Prime your brain for the info to follow; go back and take a look.
     
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    Last edited: Mar 15, 2014
  2. FBGuru

    FBGuru Senior Member

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    Thanks for sharing this great info with us. Can you recommend some good books/sources to read more about the Psychological Priming that may be useful for us - the internet marketers? I could use some little info on my next sales copy.
     
  3. GoldenDragon

    GoldenDragon Registered Member

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    Here is a good book about art of seduction. It's not about internet marketing but it's about marketing in life. It's not easy to read but if you can develop skills they are talking in this book you will become very very successful. You can use same principles in every life situation also in INTERNET MARKETING!!!

    "the 48 laws of power & the art of seduction - robert greene"

    Don't forget the main thing is to create value. Don't try to give something fake to others. Value is the key to success!!!
     
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  4. Madruga

    Madruga Senior Member

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    Many people give too much value to their preconceptions, that's why things like these are ignored or considered Sci-Fi; usually it's because people have no idea how to implement it in whatever they are doing. OP, you might want to check this out
     
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  5. StraussCan

    StraussCan Regular Member

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    Researchers need to do their "Research" again because people turn up in huge numbers when there's a sale or a discount. Someone plez explain this shite.
     
  6. Paulie W

    Paulie W Regular Member

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    48 Laws of Power is really my fav. book. Very interesting to read, and shows real life examples how even the smartest people can be manipulated. It´s really a must read.

    The art of seduction is next on my list :D
     
  7. gordongekko

    gordongekko Jr. VIP Jr. VIP Premium Member

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    Proper credit goes to Damien Riley of the Cult of Copy Facebook group for writing the --- Seducing the Mind with Psychological Priming --- post you see here in its entirety.
     
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  8. GoldenDragon

    GoldenDragon Registered Member

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    Ou sorry about that i will add that credit to Damien Riley wait a second.
     
  9. GoldenDragon

    GoldenDragon Registered Member

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    thanks for letting me know. I completely forgot to give credit to a guy who wrote this
     
  10. MeagerKing

    MeagerKing Newbie

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    Ca$hvertizing. I'm reading it atm, it is crazy, eye opener. Strongly recommended for IMers.
     
  11. stharthjw6j

    stharthjw6j BANNED BANNED

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    Sounds like psychobabble to me, like why would a judge listen to a lawyer's recommendation? Lawyers are supposed to chat shit for their client, the judge knows that.

    In IM, it would take very stupid people to fall for these copy techniques. I suppose in contradiction, it seems as though many buyers ARE swayed by this crap. I don't know, but I smell sales shit from a mile away.

    It's actually what makes it harder for me to write copy based on what I've learned from copy-writing gurus like Ryan Diess and Eben Pagan, because while I write it I'm thinking "how the hell is anyone gonna fall for this shit?", and so I can't empathize with it. For example, with the whole "emotional benefits not features" technique, that's exactly the bullshit, I PURPOSELY look only for the FEATURES, even if it means me emailing them and asking them myself what's in the course, and then from there I will be the one to decide if the features benefit me. When it's been written/spoken for me, with words like "fantastic, crazy, this weird trick", etc., I immediately reach for the gas mask. Don't you...?????