I have a client who had a bad article published about them several years ago that they want to make disappear. I have begun creating other sites and blogs that I am going to make rank higher for the keyword of his name. My question though, has to do with the keyword selection. The article is in a newspaper with the title "new times". Do you think I should make my anchor text include "his name + new times" in order to make it so that if someone is looking specifically for the article they won't be able to find it, or will that just bring link juice to the other website through associations?