[Research] Performance Tip: Facebook vs. Google Display: Which Is Better for Advertisers?

Discussion in 'General PPC Discussion' started by The.Torment, May 16, 2012.

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After seeing the infographic, what do you think is the best ?

  1. Google Adwords

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  2. Facebook Ads

    0 vote(s)
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  3. Neither

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  1. The.Torment

    The.Torment Registered Member

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    Hi,


    I got this research from WordSteam.

    Here?s a summary of what we found:

    • The average click-through rate (CTR) on the Google Display Network is 10 times higher than the average Facebook ad, at 0.4% compared to 0.051%.
    • Google offers twice as many targeting options as Facebook, including remarketing and contextual keyword marketing.
    • There are twice as many ad formats available on the Google Display Network compared to Facebook. Facebook has no options for mobile or video ads.


    I can't post links so here's the full infographic:
    i.imgur.com/QieiA.jpg


     
    • Thanks Thanks x 1
  2. The.Torment

    The.Torment Registered Member

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