[Research] Performance Tip: Facebook vs. Google Display: Which Is Better for Advertisers?

After seeing the infographic, what do you think is the best ?

  • Google Adwords

    Votes: 0 0.0%
  • Facebook Ads

    Votes: 0 0.0%
  • Neither

    Votes: 0 0.0%

  • Total voters
    0

The.Torment

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Hi,


I got this research from WordSteam.

Here?s a summary of what we found:

  • The average click-through rate (CTR) on the Google Display Network is 10 times higher than the average Facebook ad, at 0.4% compared to 0.051%.
  • Google offers twice as many targeting options as Facebook, including remarketing and contextual keyword marketing.
  • There are twice as many ad formats available on the Google Display Network compared to Facebook. Facebook has no options for mobile or video ads.


I can't post links so here's the full infographic:
i.imgur.com/QieiA.jpg


 
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