turkeypockets
Junior Member
- Apr 1, 2016
- 111
- 29
These ads were for the purpose of selling recipe ebooks, offering a free version, and free alternatives, so the ads were gimmicky in nature to suit that.
In order, here is a breakdown of the graphs
1. The title of the ad, with color being the device OS, and the size of the circle representing the ctr, the x and y plot the click price, by number of clicks for the given title and OS audience
The remaining bar graphs are very straight forward
2. OS and click price
3. OS and CTR
4. Clicks by ad description
5. Title by average CPC
6. ad copy and CPC


In order, here is a breakdown of the graphs
1. The title of the ad, with color being the device OS, and the size of the circle representing the ctr, the x and y plot the click price, by number of clicks for the given title and OS audience
The remaining bar graphs are very straight forward
2. OS and click price
3. OS and CTR
4. Clicks by ad description
5. Title by average CPC
6. ad copy and CPC