[question] facebook pixel

Hello,Guys.

I'm a newbie in this forum but i read a lot.

I have an question about facebook pixel and i don't know how to continue my ads.

For a while i was running ads in facebook black hat niche and i have some purchases but at one time purchases was going down then i stop the ad and make another new ad with the same pixel and so far i don't have purchases.. My question is should i make a new pixel and make new ad to increase my purchases or stay with the old pixel?

Sorry if my question is stupid these are my first step in making fb ads.

Your question is really not stupid It is very important to install a follow-up on the campaigns. You should know which audience your campaign is targeting.