(QUERY) FB Ads and Dropshipping - Multiple Items

Creaflicto · May 24, 2017

Hey guys,

So I've been reading a lot recently about dropshipping items related to a niche, gaining traffic and then ultimately sales through facebook ads. Now the main strategy (simplified) I've seen seems to be the following:

1. Set up a facebook page
2. Set up a related shopify store + list product(s)
3. Launch a FB ad campaign. Tweak & adjust.

Now this makes sense to me, but I feel like there are a few limitations to this.

What if I want to test different products to dropship which are COMPLETELY unrelated? - And I mean for example a plush toy from a movie and a GPS device (so completely different). Would this mean setting up a separate facebook page AND separate Shopify store for each different product? I know FB ads can be launched from your personal account - but I think that means adverts are only shown on the sidebar and thus would not be interactive, also they may not seen by mobile users? (correct me if I'm wrong on that one though).

Is there a service or a solution which is as user friendly as shopify that would allow you to do this, testing products until you find one that sells? I know shopify and a number of other providers charge monthly fees after free trial periods so can see this becoming quite expensive. Would love to hear anyone's thoughts anyway and any advice or knowledge imparted would be appreciated.
Thanks!

Lunaaa · May 24, 2017

For your first question, I always recommend you make a general store with a general name, such as cool products. Com.

Use the same fb page.

Do not run ads from your personal ad Acc, facebook wants to work with businesses, not individuals. Sign up at business.facebook.com

Creaflicto · May 24, 2017

Lunaaa said:
For your first question, I always recommend you make a general store with a general name, such as cool products. Com.

Use the same fb page.

Do not run ads from your personal ad Acc, facebook wants to work with businesses, not individuals. Sign up at business.facebook.com

Ah ok, that's not a bad idea actually I think that could be good in the case of viral products in particular. I've not got much experience with ads but I had previously ran one or two from my personal account - good to know! Thank you for your input man

iDany · May 24, 2017

set an advertising budget for yourself and don't go over it. dropshipping and facebook have been around for a while and only a few people are making money, the rest of them giving it hype to sell their stupid course for high prices.
if you pay attention their main income is from selling course even though they claim they make 100k per month !! scumbags, stealing money from average people, every single one of them. there is no exception, even if their course is good!!!
if you have joined fb dropshipping groups, you will see a lot of screenshots about their daily or monthly earning. all of them are photoshopped so that people start sending them PM and they will send a link to some bogus course with affiliate link... or offering shopify customization ...

facebook ads require a lot of learning, but even after learning it sometimes it works sometimes it doesn't work at all !!
set a budget for yourself and for learning only.

after using many spy tools and lots of failings I can give you a few tips, in my experience it only worked on this case:
1- Go sub-sub-niche: meaning DO NOT TRY TO SELL EVERYTHING... (don't try to sell fidgets, accessories, cloth, ... in ONE store, in fact don't sell them at all, everybody else is doing it). chose a very specific niche for a specific group and focus on them. otherwise, you will learn it the hard way (talking from experience).
2- Focus on one niche and narrow your audience: again this is important so I'm repeating it. when advertising put your focus on one niche, ex.: if you are selling wristband, focus on the audience based on the type of wrist band, if it's lovey-dovey then focus on teenagers and age < 22. if the wristband looks religious, target buddha fans, you get the idea.

I'm not trying to be negative, I know some people are making money but this biz is not as easy as those so called GURUS making it look, and everybody who tries this learns it the hard way.
but, the good thing is the experience you will gain from fb ads will be very helpful. just remember, don't pay anybody. do it all yourself, only spend for domain and fb ads.

Creaflicto · May 25, 2017

iDany said:
set an advertising budget for yourself and don't go over it. dropshipping and facebook have been around for a while and only a few people are making money, the rest of them giving it hype to sell their stupid course for high prices.
if you pay attention their main income is from selling course even though they claim they make 100k per month !! scumbags, stealing money from average people, every single one of them. there is no exception, even if their course is good!!!
if you have joined fb dropshipping groups, you will see a lot of screenshots about their daily or monthly earning. all of them are photoshopped so that people start sending them PM and they will send a link to some bogus course with affiliate link... or offering shopify customization ...

facebook ads require a lot of learning, but even after learning it sometimes it works sometimes it doesn't work at all !!
set a budget for yourself and for learning only.

after using many spy tools and lots of failings I can give you a few tips, in my experience it only worked on this case:
1- Go sub-sub-niche: meaning DO NOT TRY TO SELL EVERYTHING... (don't try to sell fidgets, accessories, cloth, ... in ONE store, in fact don't sell them at all, everybody else is doing it). chose a very specific niche for a specific group and focus on them. otherwise, you will learn it the hard way (talking from experience).
2- Focus on one niche and narrow your audience: again this is important so I'm repeating it. when advertising put your focus on one niche, ex.: if you are selling wristband, focus on the audience based on the type of wrist band, if it's lovey-dovey then focus on teenagers and age < 22. if the wristband looks religious, target buddha fans, you get the idea.

I'm not trying to be negative, I know some people are making money but this biz is not as easy as those so called GURUS making it look, and everybody who tries this learns it the hard way.
but, the good thing is the experience you will gain from fb ads will be very helpful. just remember, don't pay anybody. do it all yourself, only spend for domain and fb ads.

Yeah I've always been wary of those kinds of courses in general - the way they make 100k/month is by selling the courses telling you how to make 100k/month lol!
That's interesting that you say to niche down as much as possible, I've heard this from quite a few people. Also I thought that a general store might be trying to cover too many bases, as well as being in a market that is too saturated so thanks for clarifying that one for me. It seems like finding a niche with buyers could be a form of trial and error in itself! That's why I was wondering if it was possible to maybe pay monthly for one store and keep changing it when testing a new product ,or something of the likes.

I've had a little play around with FB ads once or twice so I can see the value in specifically targeting a niche and how to do it. As you said, it's just a process of learning and seeing what works/doesn't isn't it. I've found marketing in general quite interesting even though I've only really delved into the massive world of it fairly recently! So I think the lessons I would learn from this would be invaluable. Cheers for the input!

(QUERY) FB Ads and Dropshipping - Multiple Items

Creaflicto

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Lunaaa

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