Promoting website with blog. From subdomain vs. different domain

I have a website and I want to promote it using a blog. Right now I'm setting it up so that the blog sits at blog.(mywebsite).com. The idea is, to have a way to produce more "quality" content from the same domain I want to grow.
Is this better than getting a new domain and starting the blog there (with references to (mywebsite).com)?
Does it make a difference? If yes, I'd like to know what it is.
Thanks.

there's no advantage to putting the blog on a separate domain, to me this is just wasted money because the SEO value will be the same as if it was a subdomain of your main site...

Even better, you could have it on same domain (mywebsite.com/blog) and you'd get to inherit some of the link juice of the root domain, which is how many sites do it anyway...

tazarbm said:

there's no advantage to putting the blog on a separate domain, to me this is just wasted money because the SEO value will be the same as if it was a subdomain of your main site...

Even better, you could have it on same domain (mywebsite.com/blog) and you'd get to inherit some of the link juice of the root domain, which is how many sites do it anyway...

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Thanks for the reply. That was my thought process as well, so I made the decision yesterday and put the blog on my subdomain. I guess having it on the same domain makes sense too, but I already organized the rest of the site using subdoms so want to keep that consistent.

mikethechessguy said:

Thanks for the reply. That was my thought process as well, so I made the decision yesterday and put the blog on my subdomain. I guess having it on the same domain makes sense too, but I already organized the rest of the site using subdoms so want to keep that consistent.

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you can still put it under the subfolder,
even if you have some pages that you want to keep their permalink (ex: /flowers), you can create a blog subsection(s) with the url of /blog/flowers

mikethechessguy said:

I have a website and I want to promote it using a blog. Right now I'm setting it up so that the blog sits at blog.(mywebsite).com. The idea is, to have a way to produce more "quality" content from the same domain I want to grow.
Is this better than getting a new domain and starting the blog there (with references to (mywebsite).com)?
Does it make a difference? If yes, I'd like to know what it is.
Thanks.

Click to expand...

When people type in your brand name does your "blog" subdomain or category pops up in the google serps too?

Hosting your blog on the same domain is considered to be good for boosting SEO and your brand name

rogata said:

Hosting your blog on the same domain is considered to be good for boosting SEO and your brand name

Click to expand...

I wonder...I not found SEO studies about seo ranking and serp clickrates of these new category TLD domains, unbelieveable.
There is not one second an seo/serp impact when you have a; .global, .online, business, .marketing, .agency domain and many others with commnercial intent value? What I see on domain auction is these new TLD domains are rare there, most of them not get the same high sale prices as com/net/co domains.

The one problem with pillar content on a "blog" or "guide" category on your website is, it not has commercial value, the same is for new TLD .blog domains. Google is listing now websites with commercial value high in the serps.

Using a subdomain will not make any difference but creating topically organized content will help.

The example of marketer Seth Godin; he has two separate sites but relate topics, a com site with this services and products and a blog domain site who gets huge traffic and has multiple serp listings. Both are interlinked well from the main nav menue.
he uses his name as site title on both, in H1 page title (home page) and markup schema. With this setup when users type in his name (Brand) in google both of his sites together coming up in the serps.

No matter if the blog name is seths.blog or thisisjohns.blog and the main .com site is jsmith.com, or both have different H1 titles. Setup correctly site title, H1 title and schema + social profiles will make this work. Ok, he has big benefit: his name is rare too, means no crowded serp results with same or similar names.

Has his name on social media profiles too.
Against all the odds of "seo gurus" expertise this setup, but ranks well , gets huge traffic his blog + the main .com site gets good traffic too and he make sales / get clients.

Any seo guru will tell you this isa bad idea.............it comes up how doing this setup correctly , to make it work. That has nothing to do with "multiple domains are bad for your seo", when they setup the right way, they will work and have success.

Happy Weekend !

Using a subdomain (blog.yourwebsite.com) vs. a separate domain for your blog does make a difference:

Subdomain (blog.yourwebsite.com):
Google may treat it somewhat separately from your main site but still transfers some SEO value. Easier to manage, keeps brand consistent, and can help your main site’s authority grow over time.

Separate domain:
Starts from scratch SEO-wise, needs to build authority independently. Backlinks and traffic don’t directly boost your main site unless you actively link between them.


Bottom line: For building SEO and brand together, a subdomain or subfolder is better than a new domain.

Want advice on using subfolders (yourwebsite.com/blog) vs. subdomains?