PPC - Want learn Pay Per Call Marketing

zafseo

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Well hey everybody,
I am beginner in pay per cal marketing and want to learn this and work on it as well. I want to do it with Google Ads. So please guide me about this business. Please don't share any courses with me because i can't buy. :( just give me some free and useful stuff. Thanks guize
Cheers :D
 
Ther many free lectures on youtube that teach that!
 
nope thats not enough.. i want how to select offers? how to track calls etc???
 
You can generate calls in 2 main ways:

Paid - Facebook PPC Ads, Adwords (Pay Per Call), Bing etc. etc.
Organic - Ranking a website and people call, you have your number listed somewhere like a directory or even a newspaper. People call.

You can generate revenue by selling these calls (leads) in 2 main ways:

Directly (B2B) - Sell the leads to a company for example you have plumbing calls and you sell them to a plumber for a set price per qualified lead.
Affiliate - You sell to a middle man. Check out OfferVault and click on Pay Per Call, you will find lots of networks and the different calls they want. From lawyers to to fire damage restorations. All will have different payouts.

Adwords Call Only Guide from Google.
Facebook Call Only Guide.

Some good videos:

PLUR Channel - Videos on Adwords, home advisor, finding clients, calling clients etc.

Digital Triggers - Great videos - Here is an interview with him. Talks about his process etc.

I used CallRail for tracking numbers, routing/forwarding and call recording etc.
 
Thanks Holzr buddy, let me check it... and 1 more thing need to clarify please.
is this (pay per call) a legit business? and can i take this as a full time business? any frauds or scams ? i want pure and long term business. i know this is a silly question, but please tell me positive and negative things in this business. :)
 
Thanks Holzr buddy, let me check it... and 1 more thing need to clarify please.
is this (pay per call) a legit business? and can i take this as a full time business? any frauds or scams ? i want pure and long term business. i know this is a silly question, but please tell me positive and negative things in this business. :)

Absolutely can you make a full time business out of this. You will be running a lead generation business. With Pay Per Call the earning potential really is endless. If you think about every business that lives and breathes on taking phone calls.

You will make more money selling directly to the businesses but it's a lot harder work in terms of keeping the client happy, communicating, getting paid etc.

Tip: Niches that work best are those in the emergency/urgency situation, people tend to phone and they don't shop around they will usually click the first number and as long as the business you work with can close then the conversion rate will be higher.

Here is a small list of niches that work great for Pay Per Call:

  • Plumbers
  • Locksmith
  • Water Damage
  • Fire Damage
  • Lawyers (DUI, Car Accident etc.)
  • Roofers (think roof repair in extreme weather conditions, people can't shop around looking for quotes when there roof is leaking and flooding their home they need a solution quick.)
Note: You'll get nice payouts with the big niches like lawyers, damage restoration etc. but you will face very strong competition and could burn through money quickly.

If you are new to Adwords and Lead Gen/Pay Per Call then play it safe, and pick a lower competition niche such as plumber, painter etc. going for obscure niches are the ones that will make you money. Digital Marketing is a crowded space. Everyone is a digital marketer nowadays and want to make a quick buck so some niches will be spammed to death and very competitive as more people compete pushes CPC price up. So think about niches that people would like not even think about doing. That way you'll get less competition and your CPC will be a lot lower.

The location will also determine costs a lot as well. "Plumber Las Vegas" is going to be a lot more competitive then "plumbers minot nd"

Go for the low hanging fruit. Build up slowly. Plenty of money to be made with smaller places and niches. Even if you start in a small place and do a lead a day for $20 that's $600 a month. Scale up and you can take on bigger niches and cities.

Just to put it in perspective. Say you do $20 a lead. $1M a year in revenue is 50,000 leads. That's 137 leads a day. Generate 14 calls a day and your generating $100k a year in revenue. Do you think you could generate 14 leads a day from a population of 325 Million? Easy!

One thing to keep an eye on is Google bringing out their local lead gen adverts etc. That's the main concern you should have.

I used to use a great tool called to generate niche and location ideas for good places to get into using this tool. Enter your niche and it picks the best places to target (your looking for the lowest competition as this is referring to Adwords competition score.) Obviously you will want to check if the term actually gets searched enough and use Adwords to generate keyword ideas etc. and work out the potential traffic.

The potential for lead gen is HUGE. You could generate 15 leads a day from one city. Now scale that to 10 cities and your at over a million in revenue.

Have a plan and stay focused and you'll make money.
 
Dude thanks so much for your great info. I really appreciated you. Well now i have something to make a strategy. Now i know something about competition. And i can focus how to get leads... Thanks. :D GOD bless you my dear :)
 
Well hey everybody,
I am beginner in pay per cal marketing and want to learn this and work on it as well. I want to do it with Google Ads. So please guide me about this business. Please don't share any courses with me because i can't buy. :( just give me some free and useful stuff. Thanks guize
Cheers :D
You're welcome.
 
Thanks buddy let me watch...
 
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