Hi shesdead,
Thanks for your message. Our traffic is redirected traffic from expired domains; these are human visitors who had tried to visitor expired domains and their numbers greatly fluctuate from day to day in a very random sort of way.
New campaigns like yours get plugged into the traffic distribution system (input is all the millions of expired domains); at first there are only a few "plugs", then as other older campaigns from other clients are completed, their plugs are directed to your campaign - the net effect is that your traffic will accelerate (note: but still at a non-uniform way; some days its high some days its low but the net effect is faster traffic flow)
For 5,000 it will be completed in about 45 days. The 365 is just a default setting so I would ignore it
innovalist