How to use keywords in meta titles and meta descriptions?
Here's Botster's expert advice: for meta titles, use the keywords with the highest search volume and preferably with low keyword difficulty. Meta titles can contain not more than 70 symbols, this is why there is usually place for 1–2 keywords only.
It is considered very good practice to include not only short-tail keywords (i.e. consisting of 1–3 words) into meta titles but also long-tail ones (consisting of 4 or more words). Even though the latter have a much lower search volume, they attract the users that are most likely to become your real customers because their queries are pretty narrow and fully correspond to the products and services you offer on your website.
The trick is that many long-tail keywords already include short-tail words, e.g.:
- rent a car (short-tail, volume 30.000)
- rent a car in chicago (long-tail, volume 300, pretty narrow)
If you include the long-tail keyword ‘rent a car in Chicago’ into your meta title, it
already has the high-volume short-tail keyword ‘rent a car’ inside it. Profit!
As for meta descriptions, follow the same logic and include 2–4 keywords into them as they can contain up to 300 symbols. The keywords used in meta descriptions should also have a high search volume, yet a lower one than that of the keywords used in meta titles.
And now the good news comes: to make the task easier for you, Botster's programmers have developed
an amazing tool that allows you to analyze the meta data of your competitors. You can easily download them in a well-structured table that is convenient to work with. Check what your competitors do and do the same but better!