Starting in 2020 I'm shifting this service to a strategy that I've been working on seriously developing for about a year. I've begun onboarding some current clients and will have full details here in January after further testing proves successful. Primarily, I need to gauge the time investment needed to onboard a cluster of clients over a few weeks time.
This new service is for professional entertainment channels that are in the YouTube Partner Program. We have developed a series of optimization sequences which pulls in mass amounts of data from both the Google Ads and YouTube Analytics APIs that will execute on a 24 hour cycle. There is a lot of data science behind this new approach and the rules based system we've developed in Python. Also, our extensive campaign build outs for channels within this service is a completely unique way of using Google's advertising technology for proper, scaled targeting of audiences.
We're looking to address a variety of pain points that we frequently encounter when running ads campaigns and coupling that with new optimization techniques to improve revenue generation from AdSense. That requires precise targeting and optimization of audiences that will really enjoy the content we are promoting to them.
Over the last month I've been walking through all current clients on how we are going to be shifting to this strategy and what it all entails.
The white paper for this new service will be uploaded to our website https://hardlycreative.com/ in a couple of weeks.
There will be a set of requirements that need to be met in order for us to onboard new clients which will all be laid out in the white paper. But bottom line, is we can only work with channels and artists that have a professional entertainment product (music videos, documentaries, travel videos, etc.) and produce content with exceptional organic watch-time. This isn't for new channels that don't yet have clear content direction that is well produced.
I've gotten some pretty amazing clients, primarily record labels and artists, from BHW this year, and am looking forward to expanding this service to more clients. Sorry for the client above that didn't have the best experience, sometimes the match just isn't right the fit. I wish them well.
As always, feel free to reach out on Skype if you are the manager of a serious entertainment brand, I'm happy to talk more about everything that is going on as we move into a new decade. Thank you!
https://hardlycreative.com/
