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Page Speed and it's influence to page ranking

Discussion in 'White Hat SEO' started by nil.ejman, Jan 18, 2011.

  1. nil.ejman

    nil.ejman Registered Member

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    Hello,

    I'm wondering how important page speed is for SEO. I know that I've read about google including speed results to it's ranking algorithm, but I'm interested in your opinion.

    I installed that speed plugin to firefox, enable gzip compression for my page and my ranking (according to plugin) is 91/100. There are few more steps where I could make things faster, but 91/100 sounds pretty good to me. If I got it on some exam, I know I wouldn't try to get better result afterwards :).

    Cheers
     
  2. SammyBlackstar

    SammyBlackstar Registered Member

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    Are you using a custom HTML page or wordpress?

    There is a wordpress plugin called W3Cache that helps with load speeds.
     
  3. nil.ejman

    nil.ejman Registered Member

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    well, it's php framework called YII. i started using it recently...
    i know that wordpress is great for seo, but i'm trying to figure out what wp uses, and then implement same thing in my own custom CMS.
     
  4. Damsa

    Damsa Registered Member

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    Some say that it is a factor and I believe the same. Google wouldn't want slow websites to rank as users will be having a bad time navigating those sites. Thus, if I would SEO a website, I'd also optimize its code.
     
  5. aReJay

    aReJay Power Member

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    Page Speed is a factor. How much of a factor is what is in dispute.

    My personal beleif is that a REALLY slow site will receive a small penalty, however if your total load time is within 1-4 sec then its not really a problem.

    This will become more and more important a factor in the future and Google will expect your load times to improve to ~2 sec.

    Easiest methods to implement are combining CSS and JS files.

    Putting JS in the footer and CSS in the head.

    Loading ads on $(document).ready()

    -aReJay
     
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  6. oinky222

    oinky222 Regular Member

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    Its a factor but not a major one