This is about to get a little weird but fook it I'm having fun Yesterday I got asked this question... (I will share it below) ========================================= "I'm broke but I want to start an online business so need to limit my cost as much as possible. I'm using WordPress as my website platform. What I'd like to do is build a following on a blog, create and sell digital products, affiliate marketing, and to offer some coaching services. What exactly do I need and which are the most essential? I was using AWeber and recently cancelled it because I didn't have many people on my list, and found it to be a waste of money. Some of the thing's I have seen are: WordPress platforms such as Thrive Themes, OptimizePress, Elegant Themes email marketing - AWeber, Mail Chimp etc.. Landing page software such as LeadPages, InstaPage Other website optimisation - SumoMe, OptinMonster Payment systems, including affiliate options - Infusionsoft Webinar hosting services - GoToMeeting Website membership site for products - OptimizePress Do I even need most of that?" ========================================= Here's my response "Holy sh*t brother sounds like you are drowning in the possibilities of marketing tools. Non of that stuff is going to help you. Firstly I hope you are not looking to go into coaching internet marketing if you have never actually made any money online yourself... If that is the case it's just going to be the blind leading the blind and that is a major problem in our industry at the moment. Let's take it to the bare basic's. Don't let all the bells and whistles distract you let's looked at what has lasted the test of time from the beginning of internet marketing to this very day in 2017... Traffic to squeeze page then relentless follow up. Now your mindset needs to shift from "how am I going to make money" (even though I know that is the reason you are online) to "How am I going to help someone solve a problem them have (and profit in the process)". Let's look at this in a more practical sense. (This is where things get a little weird) Say for instance I want to become better at giving oral pleasure to my lady (why did my mind go there) I have no issues in this department just to clarify but this is for demonstration purposes only. You may have great expertise in this area... and decide to write a free report titled "How to make any woman shake uncontrollably in orgasmic bliss with this 30 second oral routine" I would give you my email address to get that and I'm sure a few other guys would too even if out of pure curiosity... Now I am on your list you may have a whole course of 50 more tongue routines to do on your lady friend to make her never leave you because no man has ever made her feel such pleasure. I may buy that if I was in this market and needed to solve that problem... and you could even come up with up-sells and product line later down the road. The product doesn't even have to be yours it could be a product you bought and got great value from so you are promoting it as an affiliate... In simple terms. Find a problem a group of people have... Discover a solution or master one yourself. Get them on a list help them solve their problem and promote or create products that help them further. As internet marketers we need to get out of the mindset that we are sitting behind a computer just extracting money. Each dollar spent comes from a real person that is trying to solve a problem and as internet marketers it is our duty to help them along that journey and in the process make the green stuff along the way. That's my 2 dollars (because it's worth more than 2 cents) Jouvan ================================================== I'm just out here having fun... What would you have replied to that question?