GHSAgency
BANNED
- Feb 26, 2025
- 247
- 17
Firstly, Review Your Schedule and Budget
If your budget is set too low or the ad is scheduled for just one day, the system may initially prioritize strong distribution but then increase costs as competition rises. Try running your ad for at least 3-5 days to give the algorithm time to learn and optimize effectively.
Secondly, Avoid Constantly Turning Your Ad On/Off
Turning your ad off after the first day and then turning it back on can make the system treat it as a new campaign, forcing it to start learning from scratch, which may result in higher costs. Instead of toggling it on/off, consider gradually reducing your budget if you notice high costs to keep performance stable.
If your budget is set too low or the ad is scheduled for just one day, the system may initially prioritize strong distribution but then increase costs as competition rises. Try running your ad for at least 3-5 days to give the algorithm time to learn and optimize effectively.
Secondly, Avoid Constantly Turning Your Ad On/Off
Turning your ad off after the first day and then turning it back on can make the system treat it as a new campaign, forcing it to start learning from scratch, which may result in higher costs. Instead of toggling it on/off, consider gradually reducing your budget if you notice high costs to keep performance stable.
uzidoflamingo
Senior Member
- Aug 12, 2024
- 897
- 103
You can take screenshots of your ad metrics over 2 days to see where the problem lies, whether it's the content, targeting, budget, etc.
lightshinesagain
Regular Member
- Oct 10, 2021
- 326
- 188
Are you aware meta use machine learning to better target your ads? So, run it for 7 days atleast.
- Jan 11, 2025
- 953
- 162
meta distribution by bid. The product you are running seems to have quite a lot of competition. Every working day will be different so when the bid is cheap take full advantage. You can split your ad with different interfaces so that the ad will have the opportunity to have many ads receive low bids.
- Sep 22, 2024
- 1,793
- 292
Ads are delivered to a different audience. To optimize costs, you need to consider the following: advertising budget, advertising content and images, detailed targeting
TA Agency
Power Member
- Sep 23, 2024
- 589
- 236
did you edit the budget or something on the campaign
hadeyjumor
BANNED
- Jun 28, 2014
- 279
- 116
Try testing a more consistent ad strategy with gradual increases in budget. Abrupt shifts from cheap to expensive might confuse your audience and impact performance.
XH agency
BANNED
- Jul 15, 2024
- 846
- 361
Meta updates constantly, you need to observe
MrTerry
BANNED
- Feb 12, 2023
- 322
- 513
Create a campaign and create more groups. Keep the group budget moderate. That can help you improve
- Mar 27, 2025
- 798
- 121
That will usually happen, because the market has something called average price, the price you run, no matter how expensive or cheap it is, will still return to the market price.
- Nov 23, 2020
- 3,102
- 814
Meta updates your audience files daily, you will need to add new ad sets and new creative content daily to keep up with the algorithm and minimize crowding your audience into one expensive ad
Harry Souttar
Registered Member
- Feb 20, 2024
- 95
- 16
Your content and ads need at least 3 days to evaluate whether they are actually effective.
LAD AGENCY
Junior Member
- Mar 27, 2024
- 154
- 39
try a few more days . just 1-2 days can not judge