market88
Registered Member
- Apr 20, 2019
- 62
- 79
Hi BHW,
I was blown away when I saw this idea mentioned less than 5 times on BHW. And out of those mentions in search, it wasn't even explained thoroughly.
Here is a framework that is known by the top marketing, advertising, and copywriters in the world! And I propose that it is the "basic framework" of all the effective messages you ever see, that cause people to take action and want to buy.
Wouldn't it be great if you could have an outline to do write your sales letters or persuasive messages with, and it works every time?
No more trying to figure out what the goal of the next paragraph should be...
No more trying to make sure you hit all of the 139 ideas you wanted to get on paper...
With this framework, you can write more persuasively, more often, and more consistently. You can include this method for short messages too and for every email or cold message you send to a potential client.
And the best part is this method WILL HELP YOU STAND OUT. Just think about all the messages you currently send, or that you receive that look like this.
"Hi <name>, My company does XYZ, and we noticed you did XYZ, and we help businesses like yours grow. If this sounds good to you, send me an email and let's schedule a call!"
This is the same generic message every marketer on the planet is trying to pitch even though the secret is in the framework I am about to share with you below. And maybe this idea worked when it first came out, but the framework here has been used for a very long time and is underused because it takes just a little bit more effort.
What would it mean for your business if every message you sent to a client made them curious about what you had to offer?
So here's the formula, and all I ask is that you put it into action, today. Not tomorrow, but today.
Write a tweet, update your sales message or email, or use it to promote your next video. Because that is the only way you will notice results. Don't just sit and think about it intellectually.
Take any product or service that you want to potentially sell, and write about it using this framework as it relates to your client.
The formula is called A.I.D.A. or Attention. Interest. Desire. Action. And here is a general overview of every section.
ATTENTION: This is the 1 second you have to get someones attention before they skip to something else. You are going to want to entice them about how amazing your product or service is. Maybe it is something you are offering for free. Maybe it is about how much money your idea could make them.
I had an acquaintance who was in the business of providing money, and one idea that came up was to use an attention grabber "I have cash waiting to help grow your business." There are tons of examples for all sorts of products for this. Don't use this section to trick a customer though. This is all for ethical writing.
INTEREST: Some of the other explanations of interest that I found online were confusing. Also, Interest and Desire can be mushed together, but I came up with a good explanation that can help you separate them. Let us call "Interest" an extension of the Attention section.
Basically what you are going to do with the interest section is to take attention grabber, usually a headline, and just expand on it. But don't quite dig incredibly deep into the customers desire just yet. Just talk a bit about how your product or service helps them. This could be just a sentence for shorter messages.
The goal of the interest section is to keep the person who was grabbed by your Attention section to keep reading. Ask these types of questions: What benefits will your reader reap by looking at your offer? How has your offer helped other people? What kind of results can they expect? Does your product or service do anything special or different? What features can make your client excited? But don't list the features, think about the qualities... Now here is where you are really going to bring em in...
DESIRE: This might be hard at first to differentiate from Interest, but here we go. I call the Desire section Excite or Ignite. You want to get your reader either incredibly excited or ignited. To pick something that will either excite them about your product or service, or something that will make em upset about the situation that ignites them. I prefer the excite part, and you should probably always end with "excitement" as opposed to just leaving them upset and "ignited" but this is a concept you can play with. The person needs to know how your product will drastically improve their life.
You do this not by extending ways to "interest" them. You do this by focusing in on your customers deeper needs that can be accomplished by the product. This is done by asking questions about what your customer wants. Who does this person want to impress? Who does this person care about besides themselves? How would this person feel if their career improved? After they experience my product or service, what would they feel, or what do they want to feel even though they don't say it outright?
And finally...
ACTION: Don't confuse this with a "buy now" button. If you end all of your text with nothing but a buy now button, you could ruin it. Sure if you did very well in the Attention, Interest, Desire phase, the customer might be ready to click buy now regardless of what you say in the Action section, but why not wrap it up in a nice bow?
Famous tv salesmen often have offers such as "call right now and you get this product, and this product, and this bundled product all for the low price of $19.99 if you call in the next 10 minutes."
But if you're not on TV or just writing, there are a bunch of things you will want to add to the buy now button. You can do this with a quick summary of all the things the person will get if they buy now. You can entice them with a limited time offer. You can "excite" or "ignite" them just one level deeper to close.
The Action section doesn't need to be long. And despite these extended explanations, you can practice writing with the A.I.D.A. formula in as little as a Twitter post, and build from there.
Use it in your next email. Test it out by sending messages about your service through LinkedIn, Twitter, or Facebook.
I was blown away when I saw this idea mentioned less than 5 times on BHW. And out of those mentions in search, it wasn't even explained thoroughly.
Here is a framework that is known by the top marketing, advertising, and copywriters in the world! And I propose that it is the "basic framework" of all the effective messages you ever see, that cause people to take action and want to buy.
Wouldn't it be great if you could have an outline to do write your sales letters or persuasive messages with, and it works every time?
No more trying to figure out what the goal of the next paragraph should be...
No more trying to make sure you hit all of the 139 ideas you wanted to get on paper...
With this framework, you can write more persuasively, more often, and more consistently. You can include this method for short messages too and for every email or cold message you send to a potential client.
And the best part is this method WILL HELP YOU STAND OUT. Just think about all the messages you currently send, or that you receive that look like this.
"Hi <name>, My company does XYZ, and we noticed you did XYZ, and we help businesses like yours grow. If this sounds good to you, send me an email and let's schedule a call!"
This is the same generic message every marketer on the planet is trying to pitch even though the secret is in the framework I am about to share with you below. And maybe this idea worked when it first came out, but the framework here has been used for a very long time and is underused because it takes just a little bit more effort.
What would it mean for your business if every message you sent to a client made them curious about what you had to offer?
So here's the formula, and all I ask is that you put it into action, today. Not tomorrow, but today.
Write a tweet, update your sales message or email, or use it to promote your next video. Because that is the only way you will notice results. Don't just sit and think about it intellectually.
Take any product or service that you want to potentially sell, and write about it using this framework as it relates to your client.
The formula is called A.I.D.A. or Attention. Interest. Desire. Action. And here is a general overview of every section.
ATTENTION: This is the 1 second you have to get someones attention before they skip to something else. You are going to want to entice them about how amazing your product or service is. Maybe it is something you are offering for free. Maybe it is about how much money your idea could make them.
I had an acquaintance who was in the business of providing money, and one idea that came up was to use an attention grabber "I have cash waiting to help grow your business." There are tons of examples for all sorts of products for this. Don't use this section to trick a customer though. This is all for ethical writing.
INTEREST: Some of the other explanations of interest that I found online were confusing. Also, Interest and Desire can be mushed together, but I came up with a good explanation that can help you separate them. Let us call "Interest" an extension of the Attention section.
Basically what you are going to do with the interest section is to take attention grabber, usually a headline, and just expand on it. But don't quite dig incredibly deep into the customers desire just yet. Just talk a bit about how your product or service helps them. This could be just a sentence for shorter messages.
The goal of the interest section is to keep the person who was grabbed by your Attention section to keep reading. Ask these types of questions: What benefits will your reader reap by looking at your offer? How has your offer helped other people? What kind of results can they expect? Does your product or service do anything special or different? What features can make your client excited? But don't list the features, think about the qualities... Now here is where you are really going to bring em in...
DESIRE: This might be hard at first to differentiate from Interest, but here we go. I call the Desire section Excite or Ignite. You want to get your reader either incredibly excited or ignited. To pick something that will either excite them about your product or service, or something that will make em upset about the situation that ignites them. I prefer the excite part, and you should probably always end with "excitement" as opposed to just leaving them upset and "ignited" but this is a concept you can play with. The person needs to know how your product will drastically improve their life.
You do this not by extending ways to "interest" them. You do this by focusing in on your customers deeper needs that can be accomplished by the product. This is done by asking questions about what your customer wants. Who does this person want to impress? Who does this person care about besides themselves? How would this person feel if their career improved? After they experience my product or service, what would they feel, or what do they want to feel even though they don't say it outright?
And finally...
ACTION: Don't confuse this with a "buy now" button. If you end all of your text with nothing but a buy now button, you could ruin it. Sure if you did very well in the Attention, Interest, Desire phase, the customer might be ready to click buy now regardless of what you say in the Action section, but why not wrap it up in a nice bow?
Famous tv salesmen often have offers such as "call right now and you get this product, and this product, and this bundled product all for the low price of $19.99 if you call in the next 10 minutes."
But if you're not on TV or just writing, there are a bunch of things you will want to add to the buy now button. You can do this with a quick summary of all the things the person will get if they buy now. You can entice them with a limited time offer. You can "excite" or "ignite" them just one level deeper to close.
The Action section doesn't need to be long. And despite these extended explanations, you can practice writing with the A.I.D.A. formula in as little as a Twitter post, and build from there.
Use it in your next email. Test it out by sending messages about your service through LinkedIn, Twitter, or Facebook.
