Hey gang just wanted to thank BHW here and just give back a little tip that has been helping me. Maybe you already use or or not simple really. I have been taking in a lot of knowledge here I just feel if I can help one guy/gal out there I will feel better instead of just being selfish pig. SO basically I have been reading here and also from some online gurus like Gauher Chaudhry is to use a persons photo (with permission) or your own photo or any headshot to build credibility. Like in a banner ad/ classified ad, skyscraper, flyer, real estate etc. just about anything. Since I started doing this I have gotten like 85% conversion. Well maybe I am exaggeratiing but it is huge! Example: Assume you are looking for an aprtment for rent, CL apartment for rent real estate section you usually see just photos of a living room set, or you see the gym or pool or whatever and usually they are all without a face/person. I know which one I would call. apartment complex gym sample before and after Use this one trick to get more/ ask more $$$ from whoever! You deserve a raise ,Use a model, friend get ideas be creative, do the opposite whatever. Try it out in email responders too, like gmail add the photo, those fiverr people I see, yahoo answers no avatar use a real one too. I see so many blogs out there, sites with wording, basic cool colored graphics and spheres/designs etc. Maybe you noticed this happening recently on google search pages? See the trend>? Put a photo in that baner with the person who you is your target niche for whatever you are promoting. Use a couple. Hope this helps.