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New App ASO questions

Discussion in 'Mobile Marketing' started by daff, May 3, 2017.

  1. daff

    daff Newbie

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    I have recently created an android app which I plan to release on the playstore within the next couple of days, it's a rewards based app where users complete my CPA offers in return for points which they then redeem for gift cards, not sure if it will take off but I haven't really spent a penny yet so anything at present will be profit.

    I have created some screenshots for the playstore using placeit.net, but I have a few questions before I submit I'm wondering if any aso experts can help.

    1. Does the description of my app help where I rank, keywords I see mentioned a lot, do I include the keywords within my app description or is there a separate part for the keywords when I submit my app, if I'm making sense?

    2. I've heard of things like massplanner etc for advertising my app, if I purchase IG accounts with a load of followers and good engagement then change the page or add my app to the bio and use massplanner, is this a good advertising technique or not?

    3. I plan to spam social media to advertise my app, what would people here recommend I use for this?

    4. Is purchasing downloads and reviews really worth it?

    Thanks
     
  2. speter178

    speter178 Junior Member

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    Good job man!
    1. Yes, it helps where you rank so write a good description for the users and include some keywords.
    There is also a seperate part for filling in keywords.
    2. Buying IG accounts with a lot of followers is not always a good idea. You have to make sure the followers of the IG accounts want to download your app. I recommend you go with FB/IG ads first. Or buy a shoutout on account with followers who might be interested in your app.
    3. I don't know if spamming your app is a good idea.
    4. It will help you rank your app higher, so yes, don't overdo it tough.

    How did you create the android app?
    Good luck!
     
  3. daff

    daff Newbie

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    1. Thanks for that, I'll make sure my description and keywords and written with care and in time rather than rushing it.

    2. Your right, if I bought a bodybuilding IG why would the followers want to download some rewards app, thanks!

    I've heard FB ads in particular can get expensive, any truth in this? As I don't want to be investing a load into this when in all honesty I can't see my app making me much, but then again if that's my attitude what's the point in doing it in the first place I suppose.

    3. In regards to spamming, I mean like posting into related groups or pages on Facebook, not so much spamming but posting it in different groups/pages advertising it at least once every day or so?

    4. Ah right ok, as I've heard of some people saying that in the end the downloads and "fake reviews" get removed?

    Thanks for your help!

    I had some premade code off a mate of mine, I then "re-skinned" it and changed a bit of it using android studio, I don't have any previous android experience only a little bit of java, so have struggled a bit but got there in the end.
     
  4. speter178

    speter178 Junior Member

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    2. If you want to do FB ads you can target a specific audience. You want to make sure you only shows ads to people who might be really interested in your app. So don't set your ads to big audience, this will cost you a lot of money and a small percentage will download the app. Instead do some really good research to target only people who want to download! Hope this helped and will save you some money!

    3. Yeah that's totally fine. Try to make it look non advertising :)

    Have you already considered creating a landing page for your app? I could help you with this.

    Good luck!
     
  5. daff

    daff Newbie

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    Ah ok, so I think I sort of know my audience anyway, won't exactly be old people mainly teenagers, any gender really and my app rewards are in GBP so it'll be a UK audience, I'm maybe thinking, am I limiting it by just having rewards in GBP? Do you think I may be better adding rewards in USD and targeting the US too?

    Am I able to use massplanner to post onto groups etc on Facebook? Or would you recommend something else?

    Landing page? What do you mean by landing page? I was just going to link the ads etc to the google play link of my app?

    Thanks bud
     
  6. speter178

    speter178 Junior Member

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    Yeah, that's great! I should begin with targeting UK only to reduce costs. You can also target on specific interest to reduce costs.

    An app landing page should be fine for fb posts, but direct to google playstore is fine as well.

    Good luck!
     
  7. daff

    daff Newbie

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    Ye I don't currently have an app landing page, with like a nice screenshot of my app in a phone like some I've seen, then it's got like a playstore link. Would you recommend I get one, and advertise my landing page instead of the app link?
     
  8. Alex Brown

    Alex Brown Marketplace seller Marketplace seller

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    Hello! I think I could answer some of those questions you asked there.
    First point concern app description, so you shouldn’t stuff it only with keywords, because those who will read your app description are real humans.
    If you want to spam media, I’ll recommend you such places:
    Sites dedicated to the mobile segment. Form of advertising is article about the app. The effect is pretty good, especially if the site has a lot of visitors and is popular. Using an article on a popular site, you can attract good traffic to your application. One of the disadvantages is a frequent update of news feeds. Your article will very quickly move to the previous pages.
    • You can publish in any blog where you find large and active audience. Form of advertising - article about the application. The article should have informative and advisory character.
    • In social networks, you can advertise either your own group or in other people's groups. It's better to have your own group to gain subscribers and fans. The difference from sites and blogs is that you will have to create the activity of your group. The principle of "write and forget" does not work here. Social network is a platform for communication and information exchange, so here you need maximum activity. By the disadvantages, I'll take the complexity of promotion. The difficulty is that you have to do everything by yourself. If blogs and websites already have a formed audience, then in social networks this audience will have to be gained by yourself.
    • To promote on the forums use profile forums with specific topics. This type of promotion is free. There may be the cases when the administrator, noticing your application, publishes an information article in the newsline. Since it's free, it will not be superfluous.
    Your own site is a set of advertising platforms, or rather a set of advertising methods. There can be many options, it depends on your abilities and is limited by your imagination. You can just make an information site, make a site forum or a site that works as a social network, or combine different options. You can arrange an exchange of links, arrange various affiliate programs and much more. To begin with, you need to promote the site itself. However, the site is an intermediate link between the user and the Google Play Store. Therefore, the site should be regarded as your business card, this is your face in the Internet. In addition, the site can be turned into a stock advertising platform, where users will be redirected from social networks, articles, banners, etc., and from the site already directly on Google Play.
    In addition, the last one point is purchasing installs. You have to know that there are incentivized and non-incentivized traffic. These schemes include the purchase of traffic. Traffic is the direct installation of your application or game for user devices.
    Incentivized traffic means that some user install your application or game to his device and receives some money for it. Prices for such traffic averagely starts from 0.09$ for install and above.

    In conclusion, I would advise not to follow standard models of promotion and try to experiment and maybe, then you will succeed. Do not forget about the quality of the application itself. Good luck!
     
    Last edited by a moderator: May 16, 2017
  9. Frawley

    Frawley BANNED BANNED

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    Good job man,looking forward to the release date of app thanks.