Need Real Advice: Google Ads Keywords + Backlinks for Supplements/Peptides Store

nxzt

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Hey guys,


I just launched an e-commerce store in the supplements/peptides/biohacking space and I’m trying to figure out the smartest way to get consistent traffic.


I’ve got a few specific areas I could really use advice on:


First, Google Ads. What search terms are actually worth bidding on right now? I don’t want to burn money on trash keywords. Are you guys having any luck with broad match or should I stick to phrase/exact? Any keywords or angles that convert decently in this niche without costing a fortune?


Second, backlinks. What’s actually working in 2026 for building quality backlinks to an e-comm site? Are guest posts still viable or is that mostly dead? Looking for any real strategies or outreach methods that have given you good results.


And finally, any other obvious SEO stuff I should be hammering early on? Technical stuff, on-page, content, whatever. Just looking for the highest ROI moves I can make right now.


Would seriously appreciate any advice from people who are actually running stores in this space (or similar competitive ones). No theory please, just what’s working for you.


Thanks a lot.
 
I Got a 6-month Google Ads data dump of a top supplement brand. Looking to offload. DM.
 
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