Can you clarify where your skill set is, I see you say you worked in sales, therefore taking a look at your site do you sell? I'm not going to say yay or nay, you need to look. If not then ask yourself, how did you do it in the real world? Invariably this would be with words, pictures, demonstrations Etc but most importantly words.
Your physical locale would be in a place of footfall aimed at the target market. Now look at your site and ask yourself, how do I place myself in the path of footfall? Hint, social community building etc.
You have to go through every stage of the sales process and operational planning and conduct process in the exact same manner as you would with a brick business. If you don't you will fail.
Ok the out of the box site is not a great idea, but if you can edit the site add a blog. Don't be all business like, you have to be in sync with your target market and build a community. If you can't see yourself doing that your product choice is wrong.
You seem to want the absolute solution to your quandary and that is not coming from a thread full stop. It takes time to learn everything, but I can assure you some of the ideas you have been given are gold.