My First Online Business Website: How to improve?

Hi friends,
in this thread i'd like to share with you the current analysis and brainstorming done for my website and ask for tips and pieces of advice to improve.

This is the website: http://www.vba-automation.com
Still needs to post some pages, they'll arrive in a couple of days.

Service i want to offer
I want to focus just on:

• Improve processes with task automation/VBA apps (so just processes based on ms office apps)
• Dashboard Excel based (for now, soon in POWER BI as well)

The niche
According to my research, these are the main points about the VBA/Macro niche:

• the best sellers on an online market like Fiverr got thousands of review and they always have 2 or 3 jobs in queue
• There are million of Excel/Office users
• Most of them are unaware of the existence of VBA/Macro and the possibility to automatize tasks (in the past i got two 9 to 5 jobs, both small and big company, lots of manual redundant work with excel so i get this also from past experiences)
• Cost/Value super positive: a complex vba app can be quoted 500$ and actually save hundreds of man work for a company (make the math for the ROI)

Website improvements
Here's the main part. How to improve the website.
Some points:

• There are lots of Excel/VBA website, most of them are blog with lots of articles. Honestly i want to avoid it and delete that part from my website. I understand it's the best way to generate some traffic, but my resources are limited and i prefer to avoid become another vba blogger/tutorial creator. What do you think about it?

• I think now it's a bit to vague. I want to add the Services page and clearly describe my offers. Maybe, also with prices (like: "start from"). Is it a best practice or better avoid?

• Delete or avoid to continue the Tools section: i'm thinking it's not really aligned to the goal/services of the website, therefore it's gonna be another waste of resources.

• Offer a free service "Process Analysis", basically gathering info about the tasks and the amount of time spend and make an offer showing the numbers (time saved, money saved, roi). This to help getting a website inquiry and have some strong weapon in negotiation phase.

Website Goal
New visitor: make him contact me
Lead: build trust, showcasing competence and authority

How to get customers
Here come the real problem...

My actual strategy is to help people in Reddit and Stackoverflow.
But most of those people are newbie of VBA or DIY folks, so i don't think it's gonna be that helpful.

Seo speaking, i find very difficult to find keywords to attract people which could have a benefit from my services.
Most of vba related keywords will, eventually, just attract newbie/diy as written some lines above.

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Conclusion
Any advice to improve, according to the points above, website design, SEO or whatever can be helpful?

Many thanks if someone is gonna help.

• P.S.: yes, i like bullet points

How would you manage clients once they bought your service? Do clients have separate Dashboard or something?

The first thing that I noticed is that your site loads very slowly. This has to be fixed because it will hurt your rankings and your bounce rate.

I know that you are still building out your website, but it definitely needs clear calls to action. Treat your website visitors like they are sheep that have to be lead to convert.

If you can't find keywords that fit your target audience then you may want to consider using paid ads. Reatraget your visitors so that they already know about your brand when they see the ad.

Declutter your website, Speed up your site and Build trust.

All precious pieces of advice, thanks guys.

Tizzu said:

How would you manage clients once they bought your service? Do clients have separate Dashboard or something?

Click to expand...

I don't get what you mean.
If they need a Dashboard for their business, Kpi, ecc..., of course it'll be individual.
If you mean how i'm going to manage the customers, i'll probably use some funnel/pipeline for organize leads, customers, referral, ecc...
And yeah, i'll have my own dashboard for my business kpi.
Did i answered your question?

Hayden Russell said:

The first thing that I noticed is that your site loads very slowly. This has to be fixed because it will hurt your rankings and your bounce rate.

I know that you are still building out your website, but it definitely needs clear calls to action. Treat your website visitors like they are sheep that have to be lead to convert.

If you can't find keywords that fit your target audience then you may want to consider using paid ads. Reatraget your visitors so that they already know about your brand when they see the ad.

Click to expand...

Yes, i don't know why but it's super slow.
I'm trying to figure out the reason.
I use wordpress with elementor, a bunch of plugins (form, insights, analysis, seo..). Maybe that's the cause?

For the ads, i have 0 budget right now, i've to raise some money first.

Also for the call to action, you're completely right!

I just realize that an unaware visitor will never understand what i'm talking about.
There's no explanation, no text, it's everything given for grant!

Thomas William said:

Declutter your website, Speed up your site and Build trust.

Click to expand...

That's also right, i build zero trust right now with this website.

I'm realizing that the way it is has no sense.

If i have a lead, someone i'm already talking with and i want to showcase some project, i just need to link it, the rest won't matter.

But if i want to grab some new customer, i have to explain clearly what is it about... definitely need a good piece of Copy-writing in the home which lead to the action of contacting me (for a FREE process analysis, for example).

Lots of insights reading you replies

I want to add another couple of thoughts/ brainstorming.

Who is my Target?

Due to the huge amount of unaware potential buyers in this niche, i want to differentiate myself from the competitors trying to "fish" in this big ocean of unawareness, instead of attract newbie/diy folks with a blog, or fishing in the little lakes which are the freelancer networks.

I clearly have to define who my potential target is and where i can find them (or attract them to my website).

For now, i just figured out:

• CEO of individual/small/medium company
• Managers

These are the kind of people who have to struggle with resources and they can just benefit from a service that helps to save and gain time/money.

1. If i were one of them, and i'm looking for a way to save time, money or improve processes, what will i write in google?
2. Where these kind of people can be founded in the internet?