ManageManga
Regular Member
- Sep 4, 2021
- 286
- 213
Hello there, I am having a weird issue. My client launched FB ads for his store, and the number of clicks shown in his facebook account on those ads dont add up with my analytics. I am using lucky orange (for session recording), Google analytics and Matomo to track users. All of these does not show the amount of visits given by facebook from clicks on the ads.
Also, I have noticed that matomo shows visits of a same user multiple times(through fb ads). I checked his Ip address and it belongs to digitalocean, click from the same guy on a ad multiple times (16+).
So I am confused here why are the fb stats not adding up with those of my GA and other tracking software. Could this be due to bots or something?
Also, I have noticed that matomo shows visits of a same user multiple times(through fb ads). I checked his Ip address and it belongs to digitalocean, click from the same guy on a ad multiple times (16+).
So I am confused here why are the fb stats not adding up with those of my GA and other tracking software. Could this be due to bots or something?