Hello, I have an adwords campaing setup with multiple ad groups. For each ad group (which consist of 1 to 5 keywords) I have created a landing page (I have over 10 landing pages). The landing pages look the same except a part of the text. The landing page is structured like this: at the top I have a title (matching the google ad title...which includes a keyword from ad group), an unordered list (with text matching the google ad body text) and a booking form on the right. at the middle I have an about us text (this is the same on all landing pages) at the bottom I have put contact details (phone, email, google maps...) (this is the same on all landing pages) meta (title, description, keywords) are specific to each landing page (they reflect the ad group keywords) Questions: 1. If all the pages look the same and have a part of the text the same (middle and bottom) will this affect my keyword quality score (in my adwords campaign) ? Will google penalized me in any way? 2. Should I use rel canonical (to my homepage) and noindex, nofollow (I don't want this pages to be indexed by google) ? 3. Only if point 1. is true: What do you recommand ? Thank you in advance. Note: I don't know if this is important but the keywords in each ad group are variations of a single keyword combined with another unique word. For example: ad group #1: rent a car heathrow airport, rent a car in heathrow airport,rent car heathrow airport; and ad group #2: rent a car in london heathrow airport...... ad group #3: car hire heathrow airport........you get the ideea.