D
Deleted member 813988
Guest
I have previously created threads on how to create quizzes, monetize them, and how to avoid your domain blocked when making shares. On this thread, I am going to expand on how you can drive and monetize traffic particularly from Reddit - one of the largest traffic sources in the world
Note: To follow this you should already have your site ready, filled with quizzes, and display ads to monetize. If you don't you may want to prepare evertyhing first.
Choosing Subreddit: To get the most traffic to your site you need to make sure that subreddit that you choose is a popular one, has good engagement, and a lot of online users. You don't need subreddit with most subscribers, it's online users that we need to get immediate traffic.
There are sites that provide you with Reddit/subreddit metrics:
There are others as well, as long as the data is close to reality you could use any source that you like.
NB: I noted that more or less niche specific subreddits bring better results than a general topic, e.g. r/minecraft will work better than r/gaming. Why? Because r/gaming might have 60k online users with 60k different interests while r/minecraft has only 15k online users but they all interested in Minecraft only. We still would use both, but one will always perform better.
The subreddit doesn't necessarily need to have thousands of online users, you can look for anything that has over 200 online users.
Sharing: The hardest part.
There are two ways: churn and burn and a longer, but safer and better way.
For both ways you would need an account with history and karma, if the account is new, your posts will simply get shadowed, go through moderation, etc. - it will be extremely hard to get them out there.
The churn and burn way involves disposable domains and many reddit accounts, you should be ready for a lot of bans. The longer way will mean that you will actually have to be active on subreddit of your niche, as well as other subreddits, and create 'organic' behavior that will not look spammy or trigger red flags. The longer way will probably bring less immediate traffic, but in the long run you will have more and better traffic.
For example, you have a quiz site about gaming and you're looking to drive traffic to your Minecraft quiz. You go to the r/minecraft and share the link to your quiz with description. If you're going with churn & burn - it will stay live for a while and then it will get deleted once noticed by mods. You can use a few accounts and share link to the same quiz on multiple subreddits as long as they are all in the same niche, for example, it could be r/gaming and r/minecraft, and any other Minecraft related subreddits.
Even if the post gets deleted it will bring users that will play the quiz and bring you revenue. It could bring from a few users to a few thousands depending on the subreddit and quantity of users online at that time.
If you're going with a longer way, you would need to be active on the subreddit first. Making comments, creating posts without links, engaging with the community. One link share per ten posts would be a good ratio to keep you under the radar. This will mean that you will post only a few links a week, but those links would keep dripping traffic for a longer time.
Posting: You probably already know that may users on Reddit may seem unfriendly at first, if you don't have experience with Reddit, get ready for negative feedback at first. You will get it with time, but the first things to look for are content quality and structure. Depending on what software you're using there will be different ways to set up the quiz.
To improve the quality of your content and ensure that it fits - do the research first. Check for previously shared quizzes on the subreddit, make notes on the feedback, upvotes, and overall performance. If there are no quizzes shared previously - check for the shares with outgoing links.
Make sure that you don't share just the link, write a good engaging title!
Reddit Account: If you don't have account already - you can purchase the account by searching BHW Marketplace. I was able to find some accounts with good karma and activity for $5 per account. If you don't want to invest money into this - there is a way to grow accounts pretty fast: Post pictures of female celebrities to r/celebs (or similar subreddits) and you will grow karma in a few days/couple posts. The trick here is to use a bikini photo, decollete or similar stuff - this will bring upvotes. Engage in comments and be nice - your only goal is to grow karma.
NB: After some time, you can delete your shared links to keep your account history clean.
NB: Each of the shares you make will attract comments, some or even most of those comments could be negative. While it is important to ignore all the negativity and keep your emotions away it is even more important to read them and look for those comments that will help you improve quiz.
From personal experience: one of the users commented that I put a wrong answer as correct, which I did by mistake, so I made that change and prevented other users from complaining.
Upvoting: Reddit made changes making upvoting to be extremely hard, only a few users can still provide a decent service and it could be pretty expensive. However, you don't need upvoting as long as you post to the popular subreddit with many users online.
Tracking: Reddit traffic in most cases will not appear as a Reddit in your analytics, besides that, just seeing traffic source is not enough to measure performance and monetization. To make the necessary tracking you will need to add UTM parameters that will allow tracking performance per each link/subreddit you share.
To create the UTM parameter go to URL Builder (by Google:
or any other URL builder, or add it manually.
I prefer the manual way.
You don't really need anything except Source Parameter and Campaign Name, but you can go creative and add others, but I'd suggest against it to keep the links less messy.
You can simply copy-paste this at the end of your link: ?utm_source=reddit&utm_campaign=minecraft_quiz
In orange are the parameters you need to update.
For example, your link looks like: domain.com/games/minecraft-quiz/
With the UTM it will look like: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_quiz
Note, if you share the same link to different subreddits you want to use different UTM parameters per each share, otherwise, both parameters from two subreddits will show a single result, while it makes sense to check results per each share separately.
If the same link goes to r/minecraft and r/games the links could look like this:
r/minecraft: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_subreddit
r/games: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_games
I prefer to give clear parameter names, but you can put a number or anything else you like, as long as it different, just make sure you know which parameter belongs to which share/subreddit.
Analytics:
In your GA go to Acquisitions > Campaigns > All Campaigns
Here you will see your parameters and performance per each:
You need to look for the last 3 columns: Bounce Rate, Pages per Session, Time Per Visit.
The screenshot example above is from an established website with established campaigns, but you can see that campaigns 4, 7, 9, and 10 have a high bounce rate, low pageviews, and time on site isn't good.
Optimization: Check what went wrong with campaigns that didn't perform. It could be issues related to the content (bad research), it could be too long, or it could be too short, could be many ads or anything esle. Compare your best performing and worst performing campaigns and make notes.
Note: To follow this you should already have your site ready, filled with quizzes, and display ads to monetize. If you don't you may want to prepare evertyhing first.
Choosing Subreddit: To get the most traffic to your site you need to make sure that subreddit that you choose is a popular one, has good engagement, and a lot of online users. You don't need subreddit with most subscribers, it's online users that we need to get immediate traffic.
There are sites that provide you with Reddit/subreddit metrics:
Code:
http://redditlist.com
https://redditmetrics.comThere are others as well, as long as the data is close to reality you could use any source that you like.
NB: I noted that more or less niche specific subreddits bring better results than a general topic, e.g. r/minecraft will work better than r/gaming. Why? Because r/gaming might have 60k online users with 60k different interests while r/minecraft has only 15k online users but they all interested in Minecraft only. We still would use both, but one will always perform better.
The subreddit doesn't necessarily need to have thousands of online users, you can look for anything that has over 200 online users.
Sharing: The hardest part.
There are two ways: churn and burn and a longer, but safer and better way.
For both ways you would need an account with history and karma, if the account is new, your posts will simply get shadowed, go through moderation, etc. - it will be extremely hard to get them out there.
The churn and burn way involves disposable domains and many reddit accounts, you should be ready for a lot of bans. The longer way will mean that you will actually have to be active on subreddit of your niche, as well as other subreddits, and create 'organic' behavior that will not look spammy or trigger red flags. The longer way will probably bring less immediate traffic, but in the long run you will have more and better traffic.
For example, you have a quiz site about gaming and you're looking to drive traffic to your Minecraft quiz. You go to the r/minecraft and share the link to your quiz with description. If you're going with churn & burn - it will stay live for a while and then it will get deleted once noticed by mods. You can use a few accounts and share link to the same quiz on multiple subreddits as long as they are all in the same niche, for example, it could be r/gaming and r/minecraft, and any other Minecraft related subreddits.
Even if the post gets deleted it will bring users that will play the quiz and bring you revenue. It could bring from a few users to a few thousands depending on the subreddit and quantity of users online at that time.
If you're going with a longer way, you would need to be active on the subreddit first. Making comments, creating posts without links, engaging with the community. One link share per ten posts would be a good ratio to keep you under the radar. This will mean that you will post only a few links a week, but those links would keep dripping traffic for a longer time.
Posting: You probably already know that may users on Reddit may seem unfriendly at first, if you don't have experience with Reddit, get ready for negative feedback at first. You will get it with time, but the first things to look for are content quality and structure. Depending on what software you're using there will be different ways to set up the quiz.
To improve the quality of your content and ensure that it fits - do the research first. Check for previously shared quizzes on the subreddit, make notes on the feedback, upvotes, and overall performance. If there are no quizzes shared previously - check for the shares with outgoing links.
Make sure that you don't share just the link, write a good engaging title!
Reddit Account: If you don't have account already - you can purchase the account by searching BHW Marketplace. I was able to find some accounts with good karma and activity for $5 per account. If you don't want to invest money into this - there is a way to grow accounts pretty fast: Post pictures of female celebrities to r/celebs (or similar subreddits) and you will grow karma in a few days/couple posts. The trick here is to use a bikini photo, decollete or similar stuff - this will bring upvotes. Engage in comments and be nice - your only goal is to grow karma.
NB: After some time, you can delete your shared links to keep your account history clean.
NB: Each of the shares you make will attract comments, some or even most of those comments could be negative. While it is important to ignore all the negativity and keep your emotions away it is even more important to read them and look for those comments that will help you improve quiz.
From personal experience: one of the users commented that I put a wrong answer as correct, which I did by mistake, so I made that change and prevented other users from complaining.
Upvoting: Reddit made changes making upvoting to be extremely hard, only a few users can still provide a decent service and it could be pretty expensive. However, you don't need upvoting as long as you post to the popular subreddit with many users online.
Tracking: Reddit traffic in most cases will not appear as a Reddit in your analytics, besides that, just seeing traffic source is not enough to measure performance and monetization. To make the necessary tracking you will need to add UTM parameters that will allow tracking performance per each link/subreddit you share.
To create the UTM parameter go to URL Builder (by Google:
Code:
https://ga-dev-tools.appspot.com/campaign-url-builder/I prefer the manual way.
You don't really need anything except Source Parameter and Campaign Name, but you can go creative and add others, but I'd suggest against it to keep the links less messy.
You can simply copy-paste this at the end of your link: ?utm_source=reddit&utm_campaign=minecraft_quiz
In orange are the parameters you need to update.
For example, your link looks like: domain.com/games/minecraft-quiz/
With the UTM it will look like: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_quiz
Note, if you share the same link to different subreddits you want to use different UTM parameters per each share, otherwise, both parameters from two subreddits will show a single result, while it makes sense to check results per each share separately.
If the same link goes to r/minecraft and r/games the links could look like this:
r/minecraft: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_subreddit
r/games: domain.com/games/minecraft-quiz/?utm_source=reddit&utm_campaign=minecraft_games
I prefer to give clear parameter names, but you can put a number or anything else you like, as long as it different, just make sure you know which parameter belongs to which share/subreddit.
Analytics:
In your GA go to Acquisitions > Campaigns > All Campaigns
Here you will see your parameters and performance per each:
The screenshot example above is from an established website with established campaigns, but you can see that campaigns 4, 7, 9, and 10 have a high bounce rate, low pageviews, and time on site isn't good.
Optimization: Check what went wrong with campaigns that didn't perform. It could be issues related to the content (bad research), it could be too long, or it could be too short, could be many ads or anything esle. Compare your best performing and worst performing campaigns and make notes.
reddit is a great
