[METHOD] How To Build Profitable Quiz Site With $0 Investment

D

Deleted member 813988

Guest
What this about:

Building a Quiz website monetized with display ads and social media traffic.
Quizzes generate 10x more page views and ad impressions, therefore bring higher revenue vs other content websites.

What will you need:

- Domain
- Hosting
- WP
- Theme
- Quiz Plugin
- Content
- Traffic
- Analytics
- Ads

Domain

You can get domain completely free or with a minimum investment.

GoDaddy - 99¢ .com domain
Note: You can only have one 99¢ domain per user/account, therefore if you already registered one or have an account with GoDaddy either don't do it or do it with different details. You do not want to caught and your domain canceled.

PlanetHoster - FREE .ca domain https://www.planethoster.ca
Note: Same as above, do not abuse the service and avoid getting domains banned on the way as this may affect whole work.

Freenom.com - FREE .gq, .tq, .ml, .cf, ga
Note: Freenom can close your domain, so either make sure you follow their ToS (do not get domain until you have content on your site) or pay few bucks to own it.

Personally, I would not use Freenom service for the main domain unless I have a very good looking domain name.

Hosting

Digital Ocean - Free $100 credit over 60 days
https://try.digitalocean.com/performance/

This means you won't be charged first 2 months for the service and can use up to $100 credit on your hosting/droplets. This is enough time to make money so you can continue paying onwards.

Vultr Trial - $50 https://www.vultr.com/promo/try50/
Probably not the best solution, but Vultr is a good service

HostWinds - Paid BHW members can get a $100 to spend on cloud hosting services or Ultimate Business Hosting - 7 days free https://www.blackhatworld.com/account/partnerships

WordPress

Installation process would depend on what hosting you work with.

DigitalOcean - One-Click WordPress Install https://www.digitalocean.com/docs/marketplace/wordpress/

DigitalOcean - WordPress Lamp on Ubuntu
https://www.digitalocean.com/community/tutorials/how-to-install-wordpress-with-lamp-on-ubuntu-18-04

Vultr WordPress - https://www.vultr.com/docs/one-click-wordpress

Hostwinds WordPress - https://www.hostwinds.com/guide/how-to-install-wordpress-using-softaculous/

Theme

You can either grab one of the free themes available on the web, or search BHW, or you can get paid themes from @Festinger 's vault.

I am not going to suggest a specific theme as it could be any theme you like.

Quiz Plugin

There are dozens of plugins available, check Festinger's Vault, BHW threads, or simply Google it. Choose any plugin that you like, but make sure that plugin is refreshing pages after each question and has the widgets to add ads around it. One page quizzes will not generate much revenue but only will increase scroll/time on site.

This also works, but won't bring as higher revenue and user performance.
We need to increase pageviews so amount of paid ad impressions increased as well.

Content

You can create content using Wikipedia, I have described this process in my other thread.
I suggest not to copy other quizzes, but if you completely out of time (or imagination) at least try changing pictures accompanying your questions, and rephrase questions.

Traffic

Getting traffic can be completely free. The easiest thing you can do is to find community on specific niche e.g. games. Games in particular work extremely well for quizzes and have a lot of younger users, which means you can get clicks easier and have better performance from this kind of traffic.

On this example, I am going to talk about Fortnite, however, it could be Pokemon, Diablo, or any other game, it doesn't really matter. What matters is that you know at least a little on the topic and if you were active on any groups related to your topic. If you were - you know your way around on that specific group.

We are going to get traffic from social media groups by posting our links to them with supporting text as naked links without explanation will get banned and won't bring much traffic. It could be any social media of your choice: Facebook, Instagram, Twitter, Pinterest, Reddit, and any other social media, but try to choose the one you're familiar with and/or if you are already active there.

On this example, I am going to talk about Reddit, but again, use media you're familiar with or a mix - they all can bring good amounts of traffic to monetize.

By typing in Google 'Reddit + Fornite' you can find 4 big subreddits, you can also make the same search on Reddit itself, I just prefer to use Google for search.

I got results for these 4 groups:

r/FortniteCompetitive - 8k live users
r/FORTnITE - 2.1k live users
r/FortNiteBR - 1.8k live users
r/FortNiteMobile - 150 live users

Note, that very popular groups can also be monitored 24/7 and have stricter rules. Make sure you read them.

I do not only target the largest groups but work with anything that I believe can bring over 100 visits a day, therefore few shares can bring 1k daily. Target for 1k traffic daily or over - it is not that hard to get as you may think.

The next step is to prepare your secondary domain as we don't want main domain to get banned.
I go to the Freenom service and create a domain name related to the niche of a particular quiz. On the current example, it would be anything related to Fortnite + Quiz, but be careful, in some cases it is better not to add word quiz in some groups and you can use anything like FortniteNews or FortniteWorld etc.

Avoid using .tk domain - it was spammed a lot, I personally like .ml domains but it could be any domain extension. You can even invest 99¢ for a specific domain and get .com domain or use free .ca domain from PlanetHoster.

Once you register a domain, do the 301 redirect to your quiz URL, so by clicking on it user lands on the welcome page of the quiz (not your home page). The way I share link is that I make it look like a share of specific article e.g. domain.com/fornite-quiz and not domain.com - I it brings better results in terms of click quantity as it looks less suspicious.

Once your quiz, domain, and redirect is ready - you're good to go!
You need to share your link with a message: "How well do you know Fortnite weapons? Number 10 totally got me" or 'I think there's a mistake in #7' and so on.

The idea is not making a clickbaity title that will attract many clicks that will bounce off the first page but to attract those clicks that would want to go to #10 (last question or about that) and engage into a conversation on the group thread after passing the quiz. Avoid using misleading titles and avoid titles like 'Top 10 Fornite Weapons'. Be straight to the point and encourage discussion. Some subreddits even allow you using flairs like 'Discussion'.

If you're posting to the same niche groups (e.g. 4 Fortnite groups) do not use the same description text, you will be flagged and there can be users that are on both groups that can report you. Preferably to register a separate domain for each share as well.

The same method of getting traffic works with any other social media. With Pinterest and Instagram, you would just need to add an extra step for pictures, but all other steps are the same.

Analytics

Analytics is an extremely important process of monetization, no matter what you work on, it is important to understand where your money coming from. The same work with quizzes and traffic.

Google Analytics gives a pretty good understanding of what's going on on the site, but I always like to add some extra bit of analytics that allows me to track a little deeper. Per each share that I do (with or without redirected domains), I use UTM URL parameters (source/medium), which means I add a bit of text to my URL and track each share separately in GA.

To do that go to URL builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ and provide details of your campaign. E.g. 'reddit' + 'fortnitebr' or 'facebook' + 'fortnite_mobile'. This way you will know your performance from the share of a specific post to r/fortnitebr and won't confuse it with the share to the other subreddit/group. This is extremely helpful with Reddit as traffic from Reddit is not always visible in GA as traffic from Reddit or even social media.

AdNetworks

To get approved by most ad networks your website need to have at least some traffic as well as be attractive for those ad networks so they want to advertise on your site.

To get approved by most ad networks you would need to have about 30 quizzes on your site. The more content you have - the better, especially quizzes. If you have less you can still pass easily, but the more quizzes you have the more differnt kind of traffic from different niches you can attract, as well as traffic can go from one quiz to another. If you have a single quiz or just a few - most of your traffic will just bounce after finishing the quiz the landed on.

Make sure that your theme is properly configured, everything is in place and looks properly - you need to make a good first impression. Check for things like misplaced widgets, grammar, links/buttons working and so on. Your site won't be evaluated for hours by the network rep, but it should have everything working.

If you have no accounts opened yet - you can apply for AdSense without any traffic, but most of the other networks will require you to have it, so you can start sending traffic to your site first before you apply.

Send traffic for a week or two so you have info on what your average daily traffic volumes are and have sufficient data to show the network. Within a couple of weeks, statistics of your website will become visible on aggregators like Alexa and ad networks will have sufficient info to make a positive decision on your site.

Note that quiz sites are treated differently by ad networks because they bring 10x more ad impressions and revenue. The decision will vary from case to case, but ad networks love quiz websites as they bring them different kind of revenue.

Do not apply before you have anything, apply only when you got something to show. If you're refused you cannot re-apply and most probably you'll have to wait till you can apply again.

How long does it take

Technical part - 1 day.
Content - 3-7 days for 30 articles, depending on your availability and quiz length.
Traffic - 7-14 days (daily process once your content is ready).
AdNetworks - 1-2* days to open an account.

*Depends on the ad network

Conclusion

Based on the free use of services you can get about 2 months where you don't have to pay anything or a very little investment below $10. It could take anywhere from 1 week to one month to start monetizing (making money) and your revenue depends on how long you're willing to work e.g. create quizzes, register domains, make shares.

The process is not exciting, but so is laying bricks, it gets exciting when you getting 1k users and 20k pageviews per day at $1-$10 CPM.

This is something that could replace your 9 to 5 job and grow into huge publishing website.
 
This, my friend, is something that I needed to push me in the right direction. Appreciated.

This is a good direction for sure :)

The thing that stopped me from doing this is indeed choosing the right plugin because I didn't find any that fits those conditions. Still not knowing which one :s

There are plenty of plugins available, each has own pros/cons but definitely more than one available!

This seems not saturated yet , is it better to build it around a specific niche or a wide one ?

It has some big guys in the game already, but this is still not saturated at all. Quizzes just getting popular and being used not just for entertainment purposes.

These types are threads that people who post "how do I make $5 a day" should be directed to. It's then up to them to put the effort in and make something for themselves.

Not sure what you mean, but people who look for $5 a day in most cases not ready to invest time while this method involves a lot of manual and brain work.

It's not a $5 a day either unless fiver is the top goal (my pack of cigs costs $16 :D I wouldn't waste time on $5 a day), depending on how involved you want to be and how much time you can invest - it could easily be a 10x-100x per day.
 
Hey! Thanks for this awesome thread. I read the first one some weeks ago and since then I have been building a whole quiz website with some friends. The concept is very interesting. I am actually in the "content" step, trying to write 1 quiz a day, linked to an article with a wp shortcode to include some text and some keywords.

Once I get approved by some networks, I am planning on using header bidding. Do you have some recommendations about header bidding, like platforms that I could use? Beginner mistakes to avoid? Was it really useful to you? (I guess so given that the CPMs significantly increase).

Thanks again for taking the time to make these posts!
 
Hey! Thanks for this awesome thread. I read the first one some weeks ago and since then I have been building a whole quiz website with some friends. The concept is very interesting. I am actually in the "content" step, trying to write 1 quiz a day, linked to an article with a wp shortcode to include some text and some keywords.

Once I get approved by some networks, I am planning on using header bidding. Do you have some recommendations about header bidding, like platforms that I could use? Beginner mistakes to avoid? Was it really useful to you? (I guess so given that the CPMs significantly increase).

Thanks again for taking the time to make these posts!

Headerbidding is not an easy process, get your way around simple ad management first and then consider headerbidding.
Unless you have tons of traffic and accounts with dozen ad networks you do not need that at the moment.
 
I started a quiz website a month ago. Got approved by adsense after 2 weeks with about ~20 quizzes published, so it's not that hard.
Just put a 300 word article + quiz instructions before each quiz and it will be fine.

I'm using two wordpress plugins - Buzfeed Viral Quiz Builder and WP Quiz Pro. Both are different and have their pros/cons.
The thing is money - with other ad networks CPM was as low as 0.05$ sometimes.. with AdSense its better but still not too good.
With 1000 visitors i get about 15k pagewievs (welcome page + 10-20 questions per quiz).

Even if you get paid on CPM you still have to get clicks on ads to get it higher. I guess i have to try OP's plugin next month to see if there will be any changes in revenue.

Another thing about this method is that you have to keep spamming social networks almost every day to get visitors to your page. My domain got blocked by Facebook quickly and now even if I use freenom's domain redirect my posts are still getting deleted very fast. So i don't even bother using Facebook anymore.

Now i'm trying to focus on SEO and building official profiles on social networks to see how it goes.
 
Last edited:
Nice thinking about getting into this.

I got $600 budget saved, would it be enough for this project if I want to do paid traffic to get things rolling faster?

Also I am worried about CPM, someone reported $0.05, is this normal?

Last question can you provide examples of big boys in this business?

Thank you for your time.
 
I started a quiz website a month ago. Got approved by adsense after 2 weeks with about ~20 quizzes published, so it's not that hard.
Just put a 300 word article + quiz instructions before each quiz and it will be fine.

I'm using two wordpress plugins - Buzfeed Viral Quiz Builder and WP Quiz Pro. Both are different and have their pros/cons.
The thing is money - with other ad networks CPM was as low as 0.05$ sometimes.. with AdSense its better but still not too good.
With 1000 visitors i get about 15k pagewievs (welcome page + 10-20 questions per quiz).

Even if you get paid on CPM you still have to get clicks on ads to get it higher. I guess i have to try OP's plugin next month to see if there will be any changes in revenue.

Another thing about this method is that you have to keep spamming social networks almost every day to get visitors to your page. My domain got blocked by Facebook quickly and now even if I use freenom's domain redirect my posts are still getting deleted very fast. So i don't even bother using Facebook anymore.

Now i'm trying to focus on SEO and building official profiles on social networks to see how it goes.

Thanks for your input and details!
Facebook is pretty strict, but so are the other social networks, so it's better to start using disposable domains from the very beginning.

Nice thinking about getting into this.

I got $600 budget saved, would it be enough for this project if I want to do paid traffic to get things rolling faster?

Also I am worried about CPM, someone reported $0.05, is this normal?

Last question can you provide examples of big boys in this business?

Thank you for your time.

Paid traffic will work great (sometimes better than organic) as long as it's targeted to quiz niche.

CPM will vary and can be pretty low at the very beginning, but all sites that are new and just got accounts opened affected.
With quiz site, you get a better chance of making money as your pageviews is 10x vs normal site, therefore, your CPM as well.

Big guys: Sporcle
 
This, my man, is what I call a 5 Star share...it's absolutely badass! I remember someone shared something similar a while ago, but you completely took it to the next level by showing how it can be done completely free. Thumbs up to you.
 
I was about to go to bed before your thread title caught my attention . Now that i've read it , my head is spinning with ideas and ways to to implement this method !

Thanks a lot for sharing this very insightful post,
 
Are there any big quizzes website that are doing this really well?

Just wanted to see how are they designing their quizzes and driving traffic (apart from using reddit).
 
Are there any big quizzes website that are doing this really well?

Just wanted to see how are they designing their quizzes and driving traffic (apart from using reddit).

Quotev, Sporcle, funtrivia, buzzfeed, etc.
Mostly they have search and direct traffic
 
Back
Top
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features and essential functions on BlackHatWorld and other forums. These functions are unrelated to ads, such as internal links and images. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock