ad2007
Banned - Multiple accounts to game the forum.
- Nov 29, 2015
- 541
- 943
I’m a fan of iGaming offers and run them every now and then. I normally embrace mistakes as opportunities for significant growth. However, steering clear of common and expensive pitfalls is even better. Rather than delving into a lengthy discussion, I’ve condensed my insights into a checklist of iGaming marketing mistakes. If your role involves directing players to online gaming platforms or applications, you should definitely check out this guide!
My checklist is designed to streamline your journey, saving you valuable time and resources as you navigate through acquiring display traffic, whether it's through Popunders, In-Page, Push, Interstitials, or Social Bar ads. You'll discover essential strategies for securing highly relevant traffic at optimal prices.
Before diving in, it's crucial to ensure that you have robust conversion tracking in place. While you can monitor ad placements and website exposure through your ad network, tracking user conversions into deposits on your end is essential for gauging campaign effectiveness.
1. Prematurely Ending Your Test Campaign Too Fast
Rushing through your test campaign can be a costly mistake. It's essential to allocate sufficient time, typically around 7 to 14 days, to gather meaningful data and make informed decisions. Ending the test after just 1 or 2 days will yield results that lack accuracy and may not reflect the true performance of your campaign.
In the realm of sports and iGaming marketing, the ultimate goal is to attract players, not just leads or subscribers. Given the nature of conversions in this industry, where users may not deposit instantly, it's crucial to allow ample time for users to engage with your offerings and for the traffic sources to deliver their potential. Rushing this process can lead to missed opportunities and inaccurate assessments of campaign performance.
2. Failing to Set Daily Spending Limits
It's crucial to set daily and hourly limits on your spending to maintain control over your budget. Without these limits in place, there's a risk of rapidly depleting your funds, potentially spending an additional $1,000 overnight without realizing it. Such overspending can limit your ability to continue testing and refining your campaigns effectively.
Given the unpredictable nature of conversions in the iGaming industry, where not all paid conversions may result in deposits, imposing spending limits serves as a safeguard against overpayment and budget exhaustion.
I recommend you to set a minimum daily spend of $50, adjusted based on the target geography. For countries with high levels of competition, a minimum of $100 per day may be more appropriate to ensure adequate visibility and engagement.
3. Implementing Multiple Changes Simultaneously
Instead of completely overhauling your campaign, focus on making one to two manageable adjustments at a time. This approach allows for better control and comparison of outcomes against previous performance metrics.
After implementing a change, be sure to record the date of the adjustment and closely monitor the traffic behavior using your analytics platform. Leveraging advertiser tools by ad networks enables you to track and analyze essential metrics effectively, ensuring that you maintain visibility over the impact of your modifications.
4. Timing Campaign Adjustments Appropriately
Steer clear of making substantial alterations to your campaigns just before major sporting events or tournaments, especially if your campaign targets sports-related content. These changes are unlikely to yield relevant results, as user engagement may be focused elsewhere.
While it's acceptable to make minor adjustments to payouts, avoid tweaking all settings simultaneously during critical dates. Additionally, refrain from updating campaign settings over weekends, as user behavior tends to vary significantly during this time, potentially skewing your data.
However, there are exceptions to this rule. For instance, marketers often opt to increase bids for US traffic during popular sporting events like NFL games, which typically occur on weekends.
5. Strategic Scaling for Long-Term Success
Resist the urge to scale up your campaign immediately after a brief testing period. Scaling involves increasing traffic volumes by fine-tuning your targeting parameters. However, attempting to scale too soon, typically within 3 to 5 days of launching your campaign, can be counterproductive.
When expanding your campaign, prioritize ad formats that offer the widest reach and the most direct connection to your target audience. Popunders are often the preferred choice due to their affordability and extensive reach. As your campaign gains traction and begins generating views and deposits, consider scaling up with formats like In-Page Push or Interstitials. These formats are highly effective at capturing attention and engaging audiences, allowing you to convey your ad message in a compelling and visually appealing manner.
6. Streamline Your Campaigns for Better Results
Mixing different geographic regions, traffic types, and device platforms within a single campaign can lead to confusion and hinder your ability to analyze performance effectively. Users' behavior varies significantly between iOS and Android devices, and desktop traffic may behave differently from mobile traffic. Additionally, traffic from different countries may have varying costs and conversion rates.
To avoid this common pitfall in iGaming marketing, it's essential to create separate campaigns for each distinct segment. For example, set up individual campaigns for specific geographies, traffic types (desktop or mobile), and operating systems (iOS or Android). This approach allows you to tailor your marketing strategies more precisely to the unique characteristics of each segment and obtain clearer insights into campaign performance. Alternatively, you may choose to split campaigns based on geography and traffic type alone, depending on your specific goals and targeting requirements.
7. Avoid Overcomplicating Your Settings
When starting your advertising journey on a new platform, resist the temptation to add too many filters or restrictions right away. Instead, keep your settings simple and straightforward. Avoid the urge to customize every aspect, such as browser versions or specific time ranges. Stick to default settings for ad frequency and maximize your traffic volumes within your targeted geographic regions, operating systems, and desktop or mobile traffic types.
If you're worried about overspending, refer back to Tip No. 2 and implement daily spending limits to maintain control over your budget. By keeping your settings streamlined and focused, you can better assess performance and make informed adjustments as needed.
8. Choose Your Traffic Strategy Wisely
When aiming to drive deposits and conversions, it's crucial to select the right traffic acquisition method. While paying for Cost Per Action (CPA) traffic might seem like the logical choice, it may not always yield the best results.
Why? Because users often take time to decide before making a deposit, and with CPA, you're paying for each conversion regardless of the timeframe. Instead, consider starting with Cost Per Mille (CPM) traffic, which charges based on impressions rather than actions.
However, if your campaign objectives involve specific actions such as app installs or offering substantial entry bonuses, CPA might be a suitable option. It's essential to align your traffic strategy with your campaign goals and the expected user behavior to optimize your marketing efforts effectively.
9. Embrace Automatic CPM Optimization
Don't overlook the power of automatic Cost Per Mille (CPM) optimization in your ad campaigns. With this feature, you can guide your campaign towards achieving your desired cost per acquisition (eCPA) or a specific number of conversions while still paying for impressions.
Take advantage of tools like Propellerads's CPA Goal feature, which allows you to set targets for your campaign's performance and optimize your spending accordingly. By leveraging this tool, you can potentially save substantial amounts of money while maximizing your campaign's effectiveness.
However, it's crucial to ensure that your chosen geographic location generates significant daily traffic volumes to activate the CPA Goal feature successfully. This way, you can unlock the full potential of automatic CPM optimization and enhance the efficiency of your advertising efforts.
10. Utilize Tailored Bidding and Blacklisting Strategies
Customizing your bidding strategies can significantly enhance the efficiency of your ad campaigns. By adjusting payouts to websites that yield fewer conversions but incur high costs, you can optimize your spending. Moreover, reallocating the saved funds to the top-performing traffic sources can further amplify your campaign's success.
Consider implementing a radical approach by blacklisting underperforming placements. This strategic move involves excluding specific websites or placements from your campaign to focus resources on more promising avenues.
While blacklisting and whitelisting can be powerful tactics for refining your results, it's essential to implement them judiciously. Only deploy these strategies after conducting thorough testing and gathering sufficient data to make informed decisions about which placements to include or exclude.
11. Neglecting Landing Page Updates
It's not uncommon for campaigns to conclude while the landing page retains outdated information such as sports event dates, bonus offers, or player details. Even if your targeting remains consistent, failing to refresh the content on your landing page can undermine the effectiveness of your campaign.
To avoid this oversight, establish a checklist outlining all necessary revisions before launching a campaign. This checklist should encompass updating visuals, messages, and any other relevant information to ensure alignment with the current campaign objectives and audience preferences.
That's it. Hope you liked reading this post. If you have any questions, feel free to ask it by replying to this thread and I would be happy to answer.
Media Buying & the Mistakes You Should Avoid in iGaming
My checklist is designed to streamline your journey, saving you valuable time and resources as you navigate through acquiring display traffic, whether it's through Popunders, In-Page, Push, Interstitials, or Social Bar ads. You'll discover essential strategies for securing highly relevant traffic at optimal prices.
Before diving in, it's crucial to ensure that you have robust conversion tracking in place. While you can monitor ad placements and website exposure through your ad network, tracking user conversions into deposits on your end is essential for gauging campaign effectiveness.
1. Prematurely Ending Your Test Campaign Too Fast
Rushing through your test campaign can be a costly mistake. It's essential to allocate sufficient time, typically around 7 to 14 days, to gather meaningful data and make informed decisions. Ending the test after just 1 or 2 days will yield results that lack accuracy and may not reflect the true performance of your campaign.
In the realm of sports and iGaming marketing, the ultimate goal is to attract players, not just leads or subscribers. Given the nature of conversions in this industry, where users may not deposit instantly, it's crucial to allow ample time for users to engage with your offerings and for the traffic sources to deliver their potential. Rushing this process can lead to missed opportunities and inaccurate assessments of campaign performance.
2. Failing to Set Daily Spending Limits
It's crucial to set daily and hourly limits on your spending to maintain control over your budget. Without these limits in place, there's a risk of rapidly depleting your funds, potentially spending an additional $1,000 overnight without realizing it. Such overspending can limit your ability to continue testing and refining your campaigns effectively.
Given the unpredictable nature of conversions in the iGaming industry, where not all paid conversions may result in deposits, imposing spending limits serves as a safeguard against overpayment and budget exhaustion.
I recommend you to set a minimum daily spend of $50, adjusted based on the target geography. For countries with high levels of competition, a minimum of $100 per day may be more appropriate to ensure adequate visibility and engagement.
3. Implementing Multiple Changes Simultaneously
Instead of completely overhauling your campaign, focus on making one to two manageable adjustments at a time. This approach allows for better control and comparison of outcomes against previous performance metrics.
After implementing a change, be sure to record the date of the adjustment and closely monitor the traffic behavior using your analytics platform. Leveraging advertiser tools by ad networks enables you to track and analyze essential metrics effectively, ensuring that you maintain visibility over the impact of your modifications.
4. Timing Campaign Adjustments Appropriately
Steer clear of making substantial alterations to your campaigns just before major sporting events or tournaments, especially if your campaign targets sports-related content. These changes are unlikely to yield relevant results, as user engagement may be focused elsewhere.
While it's acceptable to make minor adjustments to payouts, avoid tweaking all settings simultaneously during critical dates. Additionally, refrain from updating campaign settings over weekends, as user behavior tends to vary significantly during this time, potentially skewing your data.
However, there are exceptions to this rule. For instance, marketers often opt to increase bids for US traffic during popular sporting events like NFL games, which typically occur on weekends.
5. Strategic Scaling for Long-Term Success
Resist the urge to scale up your campaign immediately after a brief testing period. Scaling involves increasing traffic volumes by fine-tuning your targeting parameters. However, attempting to scale too soon, typically within 3 to 5 days of launching your campaign, can be counterproductive.
When expanding your campaign, prioritize ad formats that offer the widest reach and the most direct connection to your target audience. Popunders are often the preferred choice due to their affordability and extensive reach. As your campaign gains traction and begins generating views and deposits, consider scaling up with formats like In-Page Push or Interstitials. These formats are highly effective at capturing attention and engaging audiences, allowing you to convey your ad message in a compelling and visually appealing manner.
6. Streamline Your Campaigns for Better Results
Mixing different geographic regions, traffic types, and device platforms within a single campaign can lead to confusion and hinder your ability to analyze performance effectively. Users' behavior varies significantly between iOS and Android devices, and desktop traffic may behave differently from mobile traffic. Additionally, traffic from different countries may have varying costs and conversion rates.
To avoid this common pitfall in iGaming marketing, it's essential to create separate campaigns for each distinct segment. For example, set up individual campaigns for specific geographies, traffic types (desktop or mobile), and operating systems (iOS or Android). This approach allows you to tailor your marketing strategies more precisely to the unique characteristics of each segment and obtain clearer insights into campaign performance. Alternatively, you may choose to split campaigns based on geography and traffic type alone, depending on your specific goals and targeting requirements.
7. Avoid Overcomplicating Your Settings
When starting your advertising journey on a new platform, resist the temptation to add too many filters or restrictions right away. Instead, keep your settings simple and straightforward. Avoid the urge to customize every aspect, such as browser versions or specific time ranges. Stick to default settings for ad frequency and maximize your traffic volumes within your targeted geographic regions, operating systems, and desktop or mobile traffic types.
If you're worried about overspending, refer back to Tip No. 2 and implement daily spending limits to maintain control over your budget. By keeping your settings streamlined and focused, you can better assess performance and make informed adjustments as needed.
8. Choose Your Traffic Strategy Wisely
When aiming to drive deposits and conversions, it's crucial to select the right traffic acquisition method. While paying for Cost Per Action (CPA) traffic might seem like the logical choice, it may not always yield the best results.
Why? Because users often take time to decide before making a deposit, and with CPA, you're paying for each conversion regardless of the timeframe. Instead, consider starting with Cost Per Mille (CPM) traffic, which charges based on impressions rather than actions.
However, if your campaign objectives involve specific actions such as app installs or offering substantial entry bonuses, CPA might be a suitable option. It's essential to align your traffic strategy with your campaign goals and the expected user behavior to optimize your marketing efforts effectively.
9. Embrace Automatic CPM Optimization
Don't overlook the power of automatic Cost Per Mille (CPM) optimization in your ad campaigns. With this feature, you can guide your campaign towards achieving your desired cost per acquisition (eCPA) or a specific number of conversions while still paying for impressions.
Take advantage of tools like Propellerads's CPA Goal feature, which allows you to set targets for your campaign's performance and optimize your spending accordingly. By leveraging this tool, you can potentially save substantial amounts of money while maximizing your campaign's effectiveness.
However, it's crucial to ensure that your chosen geographic location generates significant daily traffic volumes to activate the CPA Goal feature successfully. This way, you can unlock the full potential of automatic CPM optimization and enhance the efficiency of your advertising efforts.
10. Utilize Tailored Bidding and Blacklisting Strategies
Customizing your bidding strategies can significantly enhance the efficiency of your ad campaigns. By adjusting payouts to websites that yield fewer conversions but incur high costs, you can optimize your spending. Moreover, reallocating the saved funds to the top-performing traffic sources can further amplify your campaign's success.
Consider implementing a radical approach by blacklisting underperforming placements. This strategic move involves excluding specific websites or placements from your campaign to focus resources on more promising avenues.
While blacklisting and whitelisting can be powerful tactics for refining your results, it's essential to implement them judiciously. Only deploy these strategies after conducting thorough testing and gathering sufficient data to make informed decisions about which placements to include or exclude.
11. Neglecting Landing Page Updates
It's not uncommon for campaigns to conclude while the landing page retains outdated information such as sports event dates, bonus offers, or player details. Even if your targeting remains consistent, failing to refresh the content on your landing page can undermine the effectiveness of your campaign.
To avoid this oversight, establish a checklist outlining all necessary revisions before launching a campaign. This checklist should encompass updating visuals, messages, and any other relevant information to ensure alignment with the current campaign objectives and audience preferences.
That's it. Hope you liked reading this post. If you have any questions, feel free to ask it by replying to this thread and I would be happy to answer.