Making My Digital Marketing Agency Profitable

plasmeus

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Hello everyone,

As the title suggests, I currently own an agency. The reality of the situation is as follows:

I have an LLC filed under the name I would like to use for a marketing agency. I actively use the LLC as the holding company for my Doing Business As (DBA) and the DBA is how I do my I.T. consulting. I make about 7k+/month consulting I.T. My existing main client is an hourly wage deal I have had with them for years. I have since creating the LLC (February) picked up odd on and off clients but only added a single other I.T. client that is fully on-boarded to a monthly retainer deal. From my time both here on BHW and in college I learned a lot about IM and Digital Marketing so I wan't to pursue more clients in that realm. If I do get them they would be outsourced work for the most part, high value retainers (4k+/month like the latest one I have signed) and only in my local area.​

This journey purpose is to replace the single high paying client in IT with a lot of Digital Marketing clients that pay as much (ideally) or a few that pay at least 1k+/month (maybe less if all I am doing is basic listings). But the focus will be big and long term clients over small short contracts.

Currently the goals for November are:
-Aquire another 3k in monthly revenue and have my first ever 10k month.
-Start a blog for the agency and for my personal brand, tie both to a youtube and grow them with original content.
-Rethink my way of planning and writing to better my communication skills and prove my knowledge to potential clients.

The goals for this week are:
-Fix the website for the digital marketing agency.
-Create a seperate website for the I.T. agency.
-Create a personal website to act as my personal brand + resume and tie in both sites.
-Create a way of identifying the prospects I need to be contacting.

My existing hurtles are:
-Shitty website with low traffic and low ranking. {Fixing with new sites}
-No clients to create referrals. I don't want my large client to think I am replacing them and I never had clauses in old contracts to be able to show their work. {Fixing by creating new sites for various domains I own}
-No traffic. {Fixing with cold contacting after fixing my onsite SEO and starting an SEO plan.

I will be updating this thread every week (Monday's) with what my goals, pains and maybe a tutorial for the BHW FAM. This will be my conversational board so that I can launch a youtube channel of relevant contant branded with my name and my agency name.
 

alienbaba

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Good luck mate.
I also have am working on setting up a marketing & ad creative design strategy consulting agency as I've been going hard on analysing campaigns + getting gains in this area for the past year & have a lot of unorthodox ideas..

Currently done 80% of my site, and have my client base ready as I'm moderator in a fairly large Internet marketing FB group with over 22,000 members. I also have about 1000 marketers on my friend list which I usually interact with so I'll just invite them to like my page & see how it goes from there..

I hope to reach £2K/month realistically based on my pricing and also can't handle too many projects while at university..

Just curious what type of I.T consulting you're offering, like what does it entail?
 

Asif A Khan LONDON

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plasmeus

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Good luck mate.
I also have am working on setting up a marketing & ad creative design strategy consulting agency as I've been going hard on analysing campaigns + getting gains in this area for the past year & have a lot of unorthodox ideas..

Currently done 80% of my site, and have my client base ready as I'm moderator in a fairly large Internet marketing FB group with over 22,000 members. I also have about 1000 marketers on my friend list which I usually interact with so I'll just invite them to like my page & see how it goes from there..

I hope to reach £2K/month realistically based on my pricing and also can't handle too many projects while at university..

Just curious what type of I.T consulting you're offering, like what does it entail?

It entails looking at the existing I.T. infrastructure and seeing where they are having failures like backups, user security, efficiency with file sharing etc. The general idea is to convince them to outsource their I.T. staff to my company. I can outsource the work to local contractors for the most part, or work remotely. Why pay $60,000 a year + benefits to one person when $100,000 without benefits gives you a team?

Sounds like an interesting journey @plasmeus, and you seem to have it all well planned.
So good luck to you.

I am attempting a new phase in my life where I plan well ahead instead of not planning and failing. I have changed a lot in the last year.

Sounds like your agency is already profitable :p

HAHA, Kinda. I am full time self employed to my own company but I have to keep getting ahead.
 

iamDeLaSoul

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Let me work for you for free, don't know shit. Willing to learn.
{ general IT knowledge, learning html/css/javascript at the moment, second year marketing student at university }
Hit me up
 
D

Deleted member 855230

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I used to sell IT hardware B2B, cold calling. I didn't like brute forcing my way into companies, so I just got on the phone and talked shit to my established clients about how much I hated their football teams or their cars. I guess I didn't hate the new clients, I just had more fun with the old ones.

Good luck on the transition! Also, if you keep the mentality of outsourcing, you might have yourself two profitable businesses under your belt, in which you can far surpass your targeted 10k.
 

plasmeus

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Follow Jason Swenk, he has some good stuff on growing an agency.
https://jasonswenk.com/
Also look at some of the threads by @t0mmy
@Aehs01 has a course for sale in The Marketplace (have not seen it so not sure if it offers any value), https://www.blackhatworld.com/seo/s...business-the-seo-consulting-blueprint.938061/
he also has a download here: https://www.blackhatworld.com/seo/7...wing-an-seo-consulting-business-ebook.982442/
Good luck OP

Thank you, I'll take a look and post my findings.

Let me work for you for free, don't know shit. Willing to learn.
{ general IT knowledge, learning html/css/javascript at the moment, second year marketing student at university }
Hit me up

If this is a real offer I'll take it lol. But seriously if you want some help I can teach you. I graduated university last year so I still know what you are going through and how to transition to an agency while still getting the degree. Personally I know a lot of people say University is bullshit but I loved my time there and what I learned (I got a B.S. in Electrical Engineering with a Minor in Math). I'd be cool to take a virtual intern, that way you can help me develop a course.

I used to sell IT hardware B2B, cold calling. I didn't like brute forcing my way into companies, so I just got on the phone and talked shit to my established clients about how much I hated their football teams or their cars. I guess I didn't hate the new clients, I just had more fun with the old ones.

Good luck on the transition! Also, if you keep the mentality of outsourcing, you might have yourself two profitable businesses under your belt, in which you can far surpass your targeted 10k.

That's hopefully the end result. 2 100K+ per year businesses would be better than 1.
 
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