Drake
Registered Member
- Joined
- Aug 9, 2016
- Messages
- 51
- Reaction score
- 154
Hey guys, just wanted to make you know that I'll be sharing the full Lynda's learning path to become a digital maketer.
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketer. From marketing plans and content strategy to lead generation and SEO, this path guides you through the best practices and principles of digital marketing.
This learning path contains:
8 certified SEO courses.
{{
# Online marketing fundamentals by Brad Batesole #
{
- Digital Marketing strategy
- Exploring digital marketing
- Starting with a website
- Foundation of analytics
- Search engine optimization
- Search and display Marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
- Expanding your digital marketing skills
}
# SEO Fundamentals by David Booth #
{
- Overview of SEO
- Keywords: The foundation of SEO
- Content optimization: How search engines and people view webpages
- Content optimization: Technical SEO
- Long-term content planning
- Link building strategies
- Mesuring SEO effectiveness
- SEO of ecommerce
- Local search
- Mobile SEO
}
# Google Analytics Essential Training by Brad Batesole #
{
- Core concepts
- Navigating the Interface
- Using reports
- Audience reports
- Acquisition Reports
- Social reports
- SEO reports
- Behaviour reports
- Tracking events
- Conversation Reports
- Additional features
}
# Content Marketing Fundamentals by Dayna Rothman #
{
- Defining Content Marketing
- Creating a foundation for Content Marketing
- Creating your Content Plan
- Creating your Content
- Promoting your Content
- Measuring your content
}
# Mobile Marketing Fundamentals by Michael Becker #
{
- Understanding mobile marketing
- Establishing your mobile foundation
- Mobilize your web presence
- Launching an SMS campaign
- Building Mobile Applications
- Managing Mobile Advertising and Commerce Initiatives
- Regulation, Resources, and the International Perspective
}
# Lead generation Fundamentals by Dina Shapiro #
{
- Set Business goals
- Entice Prospects
- Convert Prospects to qualified Leads
- Transform Leads to Customers
- Create a positive purchase experience
- Exceed customer expectations
- Create Loyal advocates
- Measure and optimize
}
# Growth Hacking Fundamentals by Brad Batesole #
{
-Fundamentals of growth hacking
- Developing a plan for growth
- Preparing for growth
- Planning clear tests
- Choosing your growth hack
- Generate your audience
- Incetivize your Users
- Generating growth moments
- Case studies
}
# Building an Integrated Online Marketing by Matt Bailey #
{
- The necessity of an integrated approach
- The four parts of a successful online marketing strategy: Narratives and Messages
- The four parts of a successful online marketing strategy: Evaluate the best channel for your message
- The four parts of a successful online marketing strategy: Social Sharing
- The four parts of a successful online marketing strategy: Planning for success
- The four parts of a successful online marketing strategy: Develop a Schedule
}
}}
Cheers guys and stay tune for it!
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketer. From marketing plans and content strategy to lead generation and SEO, this path guides you through the best practices and principles of digital marketing.
This learning path contains:
8 certified SEO courses.
{{
# Online marketing fundamentals by Brad Batesole #
{
- Digital Marketing strategy
- Exploring digital marketing
- Starting with a website
- Foundation of analytics
- Search engine optimization
- Search and display Marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
- Expanding your digital marketing skills
}
# SEO Fundamentals by David Booth #
{
- Overview of SEO
- Keywords: The foundation of SEO
- Content optimization: How search engines and people view webpages
- Content optimization: Technical SEO
- Long-term content planning
- Link building strategies
- Mesuring SEO effectiveness
- SEO of ecommerce
- Local search
- Mobile SEO
}
# Google Analytics Essential Training by Brad Batesole #
{
- Core concepts
- Navigating the Interface
- Using reports
- Audience reports
- Acquisition Reports
- Social reports
- SEO reports
- Behaviour reports
- Tracking events
- Conversation Reports
- Additional features
}
# Content Marketing Fundamentals by Dayna Rothman #
{
- Defining Content Marketing
- Creating a foundation for Content Marketing
- Creating your Content Plan
- Creating your Content
- Promoting your Content
- Measuring your content
}
# Mobile Marketing Fundamentals by Michael Becker #
{
- Understanding mobile marketing
- Establishing your mobile foundation
- Mobilize your web presence
- Launching an SMS campaign
- Building Mobile Applications
- Managing Mobile Advertising and Commerce Initiatives
- Regulation, Resources, and the International Perspective
}
# Lead generation Fundamentals by Dina Shapiro #
{
- Set Business goals
- Entice Prospects
- Convert Prospects to qualified Leads
- Transform Leads to Customers
- Create a positive purchase experience
- Exceed customer expectations
- Create Loyal advocates
- Measure and optimize
}
# Growth Hacking Fundamentals by Brad Batesole #
{
-Fundamentals of growth hacking
- Developing a plan for growth
- Preparing for growth
- Planning clear tests
- Choosing your growth hack
- Generate your audience
- Incetivize your Users
- Generating growth moments
- Case studies
}
# Building an Integrated Online Marketing by Matt Bailey #
{
- The necessity of an integrated approach
- The four parts of a successful online marketing strategy: Narratives and Messages
- The four parts of a successful online marketing strategy: Evaluate the best channel for your message
- The four parts of a successful online marketing strategy: Social Sharing
- The four parts of a successful online marketing strategy: Planning for success
- The four parts of a successful online marketing strategy: Develop a Schedule
}
}}
Cheers guys and stay tune for it!