I have created a simple link for review exchange, the benefits are (as I see them): No reciprocal links, purely one way. In my opinion reviews can be of equal value to links especially for small businesses in local search. With that in mind I created a site to facilitate this type of exchange. The idea is simple. If you are doing seo for some local businesses and need reviews /links from other businesses/people you fill out the form on the site. I will go through and match up businesses that are geographically close to each other for reviews and try to match up similar business categories for links. Once you submit your information you will be emailed back with a business to link to, and a business to write a review for with some general guidelines. Once you write back showing you have done both the link and review your information will then be given out so that you may have the same service rendered onto you. The process won't be fast and your site and review will be vetted to the best of my ability. No links from turn and burn sites, this is a way for legitimate businesses to give value to other legitimate businesses, and no reviews from fake profiles. Everyone doing local seo wants the same thing: links and reviews, but it is a nightmare to constantly proposition customers and webmasters for them. Hopefully this will allow for a meaningful exchange I was hoping to try a small trial run with a few interested members here. I am not making any money off the site (no ads, nothing like that), nor am I selling anyone's information or anything of that nature. As someone who does local SEO I just wish that a service like this already existed, so I am going to do my best to make it happen. Thanks for listening and I hope to hear from some of you soon. Also, please, if nothing else check out the site, and the concept and let me know in this thread if you think this could be a helpful service or not and what you would do to improve it. Since BHW won't let me post a link please message me and I will send you the information. Thanks.