With so many SEO Gurus advising you about different SEO & link building techniques, you might wonder what's actually working today. Article directories? Social Media? Web 2.0? I am listing the five top SEO link building techniques that work today in order of their importance for SERPS, hope that can help a newbie in this field. 1. Social Media - Facebook & Twitter are two most important social media websites, which can do wonders for your website. With some solid facebook and twitter following, you can easily bring your blog posts on top. Other sites like Rediff, Pinterest & Stumbleupon play an equally important role. Google considers it as an important signal that people love your website. Point to remember: Facebook likes must not be doubted with links coming from a single site (so they won't be useful). Actually when readers share your article, they give you outbound links from their respective profile urls, hence more the social media participation, better the SEO. 2. Guest Posting - It's safest and most reliable source of link building. If you guest post on a relevant, quality blog, your rankings will improve. Better the Authority of the blog (where you guest post), more the boost in your own rankings. 3. Web 2.0 Properties - The sites like Wordpress, Blogger, Tumbler etc are great to start your link building campaign with. If you want to get your blog noticed in SERPs asap, you should go for it. Anyways, they work nicely for SEO, as long as you keep getting them over a period of time. Try to write an original article everytime (write 2-3 articles to improve the authority of the link), and share in on your social networks to strengthen the power of the link juice. 4. Blog Commenting - Participating in blog commenting can boost your SERPS. However, you can't just leave 250 same comments on 250 different blogs. It will certainly take you down. You need to take the discussion further, and be genuine. Vary the anchor text and try to get 10-15 comment links in a week, not more than that. 5. Forum Participation - Finally, in the list of in-trend link building techniques, forum participation is the 5th one. All the above rules of relevancy and original content apply here as well. Some more Golden Rules to Consider While you Build Links... A. Varied Anchor Text - It is important to keep your link profile natural. So try getting 10-20% exact match anchor texts, 30% unrelated anchors (like click here, visit this site), and rest naked urls. Links should be made to both homepage and internal pages (40:60 ratio is preferable according to many SEOs, however there is no fixed rule). B. Get Links over a period of Time - Instead of getting 500 links in a week, try getting 5-10 links everyday, and your rankings will improve organically over time, and will become solid after sometime. C. Quality Content - If you are in this field for sometime, you already know that scrapped or duplicate content no longer works, but it takes down your website rankings like anything. So write epic content! If I have missed any important link building technique, rule or trend, please do mention it in the comments below. Hope that helps the people who look for latest link building tactics in the field of SEO.