Hey everyone, so I'm probably just a bit overcomplicating things, looking for a little clarification on how many keyword triggers to use per ad. Haven't started yet, still reading.. but have my first ad "loaded up" ---> Probably going with Adwords over bing... anyway. So you're not "paying" for the ad until someone clicks on it, right? What's to stop me from using > ~45 keyword triggers per one ad (i'll be adding negative kw's aswell, probably not right away though) aslong as they are all relevant .... wouldn't doing this be a benefit as I'm widening my net? AND I'll have more options at once to see which keywords pull ctr & conversions? My daily budget will probably be $15. and the majority of keywords I'm looking at using are between 30 - 1k searches a month with ~$0 estimated CPC and ~0 comp. so those would essentially be free / $0.05 clicks? Incase you were wondering or going to suggest it, I've been reading through Advanced Google Adwords by Brad Geddes, by the way. I feel confident about everything except the "keyword research" side of things. Thanks for your time EDIT: So I was looking back through my KW list, wouldn't having more KW's allow for "broad match" to pull arbitrary/useless results? I'd have to be sure to use either phrase or exact match, which I would anyway.