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Limit to Relevant Keyword Triggers in an Ad?

Discussion in 'General PPC Discussion' started by Keyboarding, Feb 1, 2016.

  1. Keyboarding

    Keyboarding Regular Member

    Jan 20, 2014
    Likes Received:
    Hey everyone, so I'm probably just a bit overcomplicating things, looking for a little clarification on how many keyword triggers to use per ad.

    Haven't started yet, still reading.. but have my first ad "loaded up" ---> Probably going with Adwords over bing...


    So you're not "paying" for the ad until someone clicks on it, right?

    What's to stop me from using > ~45 keyword triggers per one ad (i'll be adding negative kw's aswell, probably not right away though)

    aslong as they are all relevant .... wouldn't doing this be a benefit as I'm widening my net?

    AND I'll have more options at once to see which keywords pull ctr & conversions?

    My daily budget will probably be $15. and the majority of keywords I'm looking at using are between 30 - 1k searches a month with ~$0 estimated CPC and ~0 comp.
    so those would essentially be free / $0.05 clicks?

    Incase you were wondering or going to suggest it, I've been reading through Advanced Google Adwords by Brad Geddes, by the way. I feel confident about everything except the "keyword research" side of things.

    Thanks for your time


    So I was looking back through my KW list, wouldn't having more KW's allow for "broad match" to pull arbitrary/useless results? I'd have to be sure to use either phrase or exact match, which I would anyway.
    Last edited: Feb 1, 2016