Laurus' first niche site

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Laurus

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Hey guys. A couple of years ago, I created a niche website and forgot completely about it. Recently I rediscovered that project and deceided to improve on it!

It's a small blog in a health niche which has articles centered around relativley low competition keywords. It is monetized with AdSense.

Current stats:
Size: 17k words
Traffic: 200 per day
Earnings: 25$ per month

Rankings:
Screen Shot 2015-12-12 at 13.05.27.png
(Using the free version of Pro Rank Tracker)

I don't really have a specific game plan on how to take the website to the next level. For now, I add Amazon affiliate links to all articles that are somewhat related to a product. If someone is in the same position and wants to discuss some strategies, shot me a message.
 
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Nice good luck OP.

I recommend you look into silo structure for your website if you want to do some SEO on it.

Will make things 10x easier.
 
asap1 said:
Nice good luck OP.

I recommend you look into silo structure for your website if you want to do some SEO on it.

Will make things 10x easier.
Click to expand...

Thanks for the hint. Using a silo structure would result in a change of permalinks. Wouldn't this impact my rankings negativley?
Currently I use only postnames not categories in my URL.


hekke said:
Good luck OP!
smile.png
Click to expand...

Thanks. Been following your journey!
 
Good luck OP.. Why don't you dive into CB for you health site?
 
I wish you best of luck for your journey. You can work on the traffic growth and start displaying 3rd party advertisements for better earnings.
 
Good luck on your journey mate :) You are already ranking on front page for many KWs which is awesome. It would be easier to rank this site since it's old, just don't use any automated software or a service without doing a research first. :)
 
You have some strong ranks in there. A little on-site optimization would boost them up a little. Yes, changing the permalinks would be bad for seo in the beginning, but google will learn the new order of your website, and rank it back. Just don't mess with your whole site at once. Take one article at a time, refine them,reposition them and structure the site into a silo. Then get some off-site SEO.
 
Thanks for your comments. I've been researching a lot the last couple days to get up to date about niche websites.

I re-evaluated my website and took note about things that I could improve on. These are the most important ones:

  1. Domain name: Currently, I use a domain that is not 100% gramatically correct and might seem a bit spammy. Especially in the health sector you need to gain trust from your visitors. Having a domain that seems to be a bit odd doesn't add to that.
  2. Site structure: My silo strucutre is not state ot the art, I've been missing a few important things here and there.
  3. Content: The strucutre of the content itself could be better. Also, I'm missing out on a lot of long tail keywords.
Accordingly, this are the current milestones on my to-do list:

  1. Change the domain: At this point, this seems like an optical correction that doesn't add any good. It will affect my SERP negativley. But in the long run, I think it's worth it. I found a great domain name that sets a solid foundation to a branded website and has potential for an authority website. I'll move one part after the other and see how it goes, using various tutorials and guidelines that I've found online.
  2. Rework the structure: I'll set up a bulletproof silo-structure. This goes hand in hand with changing the domain name. As I'm changing my URL anyway, I'll rearrange my content and build missing sites.
  3. Optimize content: As I add the content to the new domain, I'll review it in detail and make corrections if necessary.
This three steps should lay a decent foundation to expand on later. If you have anything to add to the points above, leave me a note.

I plan to create an online work routine to get this done. I think it's important to have a fixed schedule to work on projects like this. I'll get up an hour earlier each day next week to work on this and see how it goes.
 
Instead of just rushing into work I deceided to take some more time to do my research.

In the meantime, this are the current AdSense stats from this month:
CTR: 0.49%
CPC: 0.30
RPM: 1.44

So basically, all of the numbers are really bad. 70% of my organic traffic comes from two keywords. Both have a CPC in Google Keyword Planner which is over 2$. But unfortunatley the ad competition is very low so basically nobody is bidding for that keywords. Because of this the ads that are displayed on my site might not be very relevant to the content which leads to a bad CTR.

So, while I continue to do my research and planning to expand the website / create a bigger website, I try out a few quick fixes for my website as it currently is:

1. I'll push a keyword with high ad competition and a CPC of 1$. (4400 local searches, currently ranking for 15).
2. I'll try out a different layout to increase CTR
 
You need to improve your meta tags, to raise the CTR percentage. Also, if the CPC is low, maybe it's not a buying keyword, and you will always struggle to get some bucks from it.
 
teranu said:
You need to improve your meta tags, to raise the CTR percentage. Also, if the CPC is low, maybe it's not a buying keyword, and you will always struggle to get some bucks from it.
Click to expand...

How does changing meta tags lead to a better CTR?
 
sorry, i am now thinking you might have spoken about adsense CTR, not google CTR. Improving your meta tags for google, make your site more appealing for a visitor, and it gives him an insight about what your page is.
 
teranu said:
sorry, i am now thinking you might have spoken about adsense CTR, not google CTR. Improving your meta tags for google, make your site more appealing for a visitor, and it gives him an insight about what your page is.
Click to expand...

That's what I thought. But thanks anways.

Been reworking the article based on the keyword I'm currently focusing. I expaned it from 600 words to 1200 words and made it much more valuable for the customer. The article is written much better, contains more information, images and even a table that compares products (with amazon links of course).
 
That is still terrible. You need to get it up to 80 at least.
 
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