Hey BHW. Need your help. On my website, there are about 50 articles right now. I decided to make some research on how they are performing in Google. I opened Google Webmasters Tool and then went to "Search Queries" section. There, I sorted rows by Clicks and was a bit surprised. Only 2 articles have more more than 1,000 clicks. The rest are twice less. So it goes like that: Example: Article 1 1056 clicks Article 2 1023 clicks Article 3 398 clicks Article 4 305 clicks There is a big difference between Article 2 and Article 3. I have never made any keyword optimization/research. So probably, those two top articles just had a good combination of keywords. Ok. That's fine. The next thing I did, I expanded the very top article to see a list of user queries. The list was about 50 queries with the most popular one at the top. Let's say that the most popular query is "cats and dogs". Ok. I copied the url of that article. Then I opened Keyword Planner tool and went to "Search for new keyword and ad group ideas" and pasted the link to "Your landing page". It showed me a list of 400 different keywords. None of them was "cats and dogs"! Then I tried to see the search volume for "cats and dogs" (my keyword was different). It showed me nothing on it. Keyword Planner had a traffic volume just for the half of my most popular keyword (let's say "cats"). It had 4,400 searches per month, but as per Webmasters Tool, "cats" did not bring me anything. (probably because of lack of popularity of my website) So basically, the most popular keyword, which brought me the most out of traffic, did not appear anywhere. I tried to do the same with less popular keyword, which was the second in a list, but Keyword Planner did not show up it either. So that's all weird. If I would decide to make a research before the article was published, how would I know that the "cats and dogs" is the main keyword?