Keyword Research: Low Search Volume Keywords

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Dec 24, 2014
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Hi guys,

I'm currently generating keywords for a newly launched website that provides services for a particular country.
So including this location name in the main keywords is preferable for us. However when I insert the location name in the main keywords the search results on Google Keyword planner appear very low or don't appear at all.

I'm a beginner in SEO and need a piece of advise from an experienced specialist.
  • Should the main keywords include specific location name at all?
  • What to do if the main keywords with specific location have no search results as opposed to the KW-s excluding location name?
  • Shall I create a mix of the main keywords including the basic general ones that have high search results along with a couple of kw with specific location without any search result?
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