Keyword Competition Analysis

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jubael

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Hi,

I have been researching keywords and Niche ideas and trying to factor in competition.

There are some websites ranked on the first page of G but these are retailers such as Argos or Amazon. These sites have tonnes of backlinks and high PR.

What kind of sites would set off a warning lights in terms of ranking for a keyword? What would you not like to see when analyzing the top 10.
 
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Amazon and argos can be easily outranked with EMD (yeah, in your face for those who think EMDs don't work no more) and then build tons of links.

If it does not help and since this is black hat forum, you can do some spam to a new domain and then do 301 redirect to that site you are trying to outrank with.

I personally don't do competition analysis, I just build links and it works out well.
 
Exactly what I was hoping to hear! I had been using competition analysis tools and they have been putting me off from taking action. Think I will just start with EMDs and linking to experiment for myself.

Cheers buddy!
 
Amazon and similar sites on top spots usually means that the competition is low. You should be "afraid" of sites that target those exact keywords and have a lot of links (and usually a high PR).
 
Just because a keyword has authority x and y site in it doesn't necessarily make it a tough keyword to compete with it.
The fastest, easiest and simplest way to identify a winning keyword is to *look* at the page 1 SERPs. Just look.
Do you...

• See 15+ links (including advertisements) in the results?
• See that the exact term is highlighted in most if not all results returned?
• Rich Media Snipptes being actively used, implying that your competition is serious about maintaining market share of visitors?

If it's a combination of the above, then it's probably not a good idea.

However if you see any inefficiencies in the results returned, then you can think and do the research to take own that keyword.

Similar to these videos lay it out:

http://www.youtube.com/watch?v=GFr4fKmTdDU
http://www.youtube.com/watch?v=onJTf2Z2wmY
 
dubious said:
Just because a keyword has authority x and y site in it doesn't necessarily make it a tough keyword to compete with it.
The fastest, easiest and simplest way to identify a winning keyword is to *look* at the page 1 SERPs. Just look.
Do you...

• See 15+ links (including advertisements) in the results?
• See that the exact term is highlighted in most if not all results returned?
• Rich Media Snipptes being actively used, implying that your competition is serious about maintaining market share of visitors?

If it's a combination of the above, then it's probably not a good idea.

However if you see any inefficiencies in the results returned, then you can think and do the research to take own that keyword.

Similar to these videos lay it out:

http://www.youtube.com/watch?v=GFr4fKmTdDU
http://www.youtube.com/watch?v=onJTf2Z2wmY
Click to expand...

Very helpful and informative.
 
jubael said:
What kind of sites would set off a warning lights in terms of ranking for a keyword? What would you not like to see when analyzing the top 10.
Click to expand...

I personally look to see how many internet marketers are currently ranking on the first page. By internet marketer I mean an individual or small company that built a website to target that specific keyword/niche for profit.

If there are a lot of internet marketer websites on the first page, then I assume that ranking for that keyword is definitely possible.

However, if I come across a keyword where the highest ranking internet marketer's site is on page two or three, then its a red-flag in my opinion. Personally, if no one else has been able to tackle a particular keyword/niche, I'm not going to waste my time targeting it because it tells me that either A) that niche isn't as profitable as I calculated or B) the amount of time and effort required to rank for that keyword would be better spent targeting easier niches.

Of course, there are many untouched niches out there without any competition, but those are pretty easy to recognize (mostly web 2.0's ranking, 1-2 page sites ranking, etc.).
 
proweb said:
I personally look to see how many internet marketers are currently ranking on the first page. By internet marketer I mean an individual or small company that built a website to target that specific keyword/niche for profit.

If there are a lot of internet marketer websites on the first page, then I assume that ranking for that keyword is definitely possible.

However, if I come across a keyword where the highest ranking internet marketer's site is on page two or three, then its a red-flag in my opinion. Personally, if no one else has been able to tackle a particular keyword/niche, I'm not going to waste my time targeting it because it tells me that either A) that niche isn't as profitable as I calculated or B) the amount of time and effort required to rank for that keyword would be better spent targeting easier niches.

Of course, there are many untouched niches out there without any competition, but those are pretty easy to recognize (mostly web 2.0's ranking, 1-2 page sites ranking, etc.).
Click to expand...

That is great advice!. So if you see, for example, some EMDs targeting a keyword and they are all ranking, it is possible to rank in that niche and keyword or possibly outrank those who are already ranking. However, if some of those Internet marketers have high backlinks, great content and SEO would you still target it?
 
dubious said:
Just because a keyword has authority x and y site in it doesn't necessarily make it a tough keyword to compete with it.
The fastest, easiest and simplest way to identify a winning keyword is to *look* at the page 1 SERPs. Just look.
Do you...

• See 15+ links (including advertisements) in the results?
• See that the exact term is highlighted in most if not all results returned?
• Rich Media Snipptes being actively used, implying that your competition is serious about maintaining market share of visitors?

If it's a combination of the above, then it's probably not a good idea.

However if you see any inefficiencies in the results returned, then you can think and do the research to take own that keyword.

Similar to these videos lay it out:
Click to expand...

I like this quick scope method and those videos explain your point nice and clear
 
jubael said:
I like this quick scope method and those videos explain your point nice and clear
Click to expand...

I just want to make it clear: These are not MY videos. These are Logan Sargent's videos from his WSO Squidoo SERP Crusher.

That's why those videos are private.
 
dubious said:
I just want to make it clear: These are not MY videos. These are Logan Sargent's videos from his WSO Squidoo SERP Crusher.

That's why those videos are private.
Click to expand...

Thanks for sharing them though. :)
 
jubael said:
Exactly what I was hoping to hear! I had been using competition analysis tools and they have been putting me off from taking action. Think I will just start with EMDs and linking to experiment for myself.

Cheers buddy!
Click to expand...

Think about it this way.. How many hours do you spend researching @ $25/hr?
Now how much does a .99 domain, a free template and an entry into GSA SER cost?
 
There's EMD and there's EMD.

EMD in the context of Google bitching about it means product names. I used to rank a bunch of stuff by getting the EMD of a specific product (as in samsung-phone-name); that's much harder to rank now.

EMDs for 'categories' still works the same - you will find that an EMD of product type (although granular) will still win.
 
stayliquid said:
Think about it this way.. How many hours do you spend researching
Now how much does a .99 domain, a free template and an entry into GSA SER cost?
Click to expand...

GSA SER - I have never come across this but it looks like an incredible back link automation software! for 99.00 i guess you can't go wrong with automating a tedious task.

Thanks for the info!
 
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