chrischris15
Registered Member
- May 5, 2014
- 95
- 55
Hello Blackhat world, longtime lurker.
I wanted to start to give back to the community that has helped me thus far. Bellow is some stats, ideas, and take always from my website I built over the course of a year then sold. Because of a NDA I cannot disclose the name of the website.
I was surprised to see the results I did and look forward to starting another website soon. I plan on incorporating some nice API's or maybe even designing a webapp since I am a coder IRL. If this post gets enough love I'll do an official Journey thread when I start my next site.
Anyway here is my case study! I hope it helps others.
Posting Schedule (I smh here)
*I crawled my own Sitemap to check for broken links and boosted my views about 80-100 that month. It was an accident on my part.


Impressions, clicks, CTR, and position continues to improve month after month.



Thanks for reading!
-Chris
I wanted to start to give back to the community that has helped me thus far. Bellow is some stats, ideas, and take always from my website I built over the course of a year then sold. Because of a NDA I cannot disclose the name of the website.
I was surprised to see the results I did and look forward to starting another website soon. I plan on incorporating some nice API's or maybe even designing a webapp since I am a coder IRL. If this post gets enough love I'll do an official Journey thread when I start my next site.
Anyway here is my case study! I hope it helps others.
Domain Info
| Domain | Campxxxxxxxx.com |
| Hosting | GoDaddy |
| Domain / Hosting Add-ons | SSL / WHOIS Protection |
| Domain History | New - Never registered before |
| Domain Appraisal | $905 |
Website Info
| Backend | WordPress |
| Articles Posted | 18 |
| Page Count | Contact / About / Privacy Policy |
| Categories | Camper Knowledge / Upgrades / Utility Trailers |
| Monetization | AdSense |
Website Overview
- Custom Articles (SEO focused) some from me and some from hired writer.
- Premium Wordpress theme
- Main traffic source is organic visitors.
- Pictures either take myself, created, or take from free stock image website. Alt tags filled for image SEO
- Custom Logo
- AMP articles enabled (Higher Serps from AMP)
Traffic Source
- Main focus was on-page SEO.
- Never built any backlinks
- Never paid/ bought any backlinks.
- Used IFTTT to auto post to twitter, Facebook, and reddit whenever I posted a new article.
- All natural white hat growth.
Posting Schedule (I smh here)
- Weekly in the beginning (14 articles)
- No articles posted 10/11/2018 – 03/17/2019 (5 Months)
- Articles posted twice a month from 03/17/2019 - 04/2019 (website sold)
Traffic Stats (June 27, 2018 – May 22, 2019)
Lifetime (Acquisition)| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration |
| Organic Search | 594 | 593 | 612 | 91.99% | 1.13 | 30.38 |
| Direct | 542 | 543 | 589 | 91.68% | 1.34 | 64.49 |
| Referral | 70 | 69 | 76 | 65.79% | 1.75 | 132.89 |
| Social | 37 | 37 | 38 | 92.11% | 1.16 | 26.47 |
| TOTAL | 1243 | 1242 | 1315 | 90.34% | 1.26 | 51.47 seconds |
Lifetime (Audience)
| Month Index | Users |
| Jun 2018 | 0 |
| Jul 2018 | 0 |
| Aug 2018 | 0 |
| Sep 2018 | 3 |
| Oct 2018 | 16 |
| Nov 2018 | 27 |
| Dec 2018 | 20 |
| Jan 2019 | 82 |
| Feb 2019 | 102 |
| Mar 2019 | ****303 |
| Apr 2019 | 237 |
| May 2019 | 461 |
| TOTAL | 1251 |
Search Console Stats (June 27, 2018 – May 22, 2019)
After about 8 months the website started to really take off.Impressions, clicks, CTR, and position continues to improve month after month.
AMP Lessons
I thought this was one of the more interesting takeaways. What I saw in the search console was that AMP articles really made a difference. They can be a pain to work with sometimes and I have heard people say they don't really matter. I would wrap this in with any On-site SEO you usually do in the early stages of any website.
AdSense Revenue
- AdSense ads added to site on 03/15/2019
- Ads placement is handled by theme settings
- $17.65 lifetime earnings
SERP Results (Thanks SerpRobot)

- Good growth in Keywords, traffic, and backlinks from SEMRUSH
- Around 100 organic keywords I started to notice more traffic.
Lessons Learned
- Post more articles up front twice a week (have more articles before launching website)
- Be patient, google takes their time.
- Write good quality content.
- If you buy from a writer you get what you pay for. Some of my best performing articles are from writers not me. ($4 / 100 words)
- Use AMP because it can give you an edge in SERPS
- Well worded alt tags can bring in many visitors from image search results.
- Try to reach 100 organic keywords within the first few months
- The google sandbox is a thing, be ready to leave you website sit for a few months before any movement.
- Reddit can be a very good source of traffic. If you write good articles you’ll get upvotes in the niche subreddits
Plan For Next Project
- Faster Web hosting
- Find smaller more precise niche, so I won’t need as much content to rank.
- Have a lot of content in the back before starting the site.
- Write and post quickly and heavily as I can to reach 20 articles.
- Once 20 articles is reached post 1 articles every other week for 2 months.
- Once 20 articles + posting bi-weekly allow the site and google do its thing for 4-5 months.
- While waiting do manual blog outreach to try to get some natural backlinks.
- Start the site without any ads.
- Wait until 1k monthly users before adding AdSense and opt-in form.
- More interlinking throughout all the pages.
- Better ad placement
- Focus more on Reddit/Facebook. Maybe Quora
- Create voice overs for articles so people can listen instead of read. (something different and unique)
- May make 2D animation explainer YouTube videos for harder to rank keywords.
- POST MORE ARTICLES. GIVE GOOGLE THAT CONTENT!
Thanks for reading!
-Chris