yakuzaemme
Senior Member
- Sep 18, 2016
- 1,005
- 2,930
Yes, I will cover that in this journey as well, but with a twist. That along with gathering emails/prospects (the right way) and how to make them warm leads easily.
Stay tunedFirst post coming on Monday.
Casually showing keywords cause it's not like 99% could compete around hereI like this journey
First update.
Created an email campaign, with the objective to collect leads. We'll use these leads to send personalized offers to before/during Black Friday with the hopes of scoring some sales.
Giveaway campaign to celebrate 2 years since the brand was founded. This is a good way to celebrate as well as get noticed by new people and of course, get signup s for the giveaway.
We're not going to do it the traditional way (landing page), but instead look into FB+Zapier.
Quick run-down of what's set up so far.
1) Facebook Lead-Ad. The lead format will give the user a pre-filled form (with name and email filled out automatically), which increases conversion rates drastically.
2) Once form is filled, the user is asked to follow our Instagram because that's where we will announce the winners. This gives us free followers - but also builds trust to the brand because we have a pretty good feed.
3) Zapier will detect when a new lead has come in, and will send an email to that user - asking the user to browse our website and reply with the watch model he/she wants if they win the giveaway.
This puts them in our sales funnel, and sees ads about us on Facebook/Instagram/Adwords - which builds more trust to the brand and makes sure they remember us when Black Friday is coming.
Facebook Ad:
![]()
10 minutes after publishing:
![]()
To see the ad and test for yourself:
https://www.facebook.com/492289280973393/posts/900196540182663
Video of it all being set up:
PS: Apparently my mic was too close to my mouth - so expect some breathing noise. I will do an update on the ad targeting (as it's pretty broad now). If anyone wants the Mandrill script, just PM me.
Thanks for the update buddy.
Any youtube video link? because vimeo is not showing "full screen" button.
I haven't watched video yet, are you showing your ZAP?
Thanks for the update buddy.
Any youtube video link? because vimeo is not showing "full screen" button.
I haven't watched video yet, are you showing your ZAP?
![]()
Good catch! Youtube version:
First update.
Created an email campaign, with the objective to collect leads. We'll use these leads to send personalized offers to before/during Black Friday with the hopes of scoring some sales.
Giveaway campaign to celebrate 2 years since the brand was founded. This is a good way to celebrate as well as get noticed by new people and of course, get signup s for the giveaway.
We're not going to do it the traditional way (landing page), but instead look into FB+Zapier.
Quick run-down of what's set up so far.
1) Facebook Lead-Ad. The lead format will give the user a pre-filled form (with name and email filled out automatically), which increases conversion rates drastically.
2) Once form is filled, the user is asked to follow our Instagram because that's where we will announce the winners. This gives us free followers - but also builds trust to the brand because we have a pretty good feed.
3) Zapier will detect when a new lead has come in, and will send an email to that user - asking the user to browse our website and reply with the watch model he/she wants if they win the giveaway.
This puts them in our sales funnel, and sees ads about us on Facebook/Instagram/Adwords - which builds more trust to the brand and makes sure they remember us when Black Friday is coming.
Facebook Ad:
![]()
10 minutes after publishing:
![]()
To see the ad and test for yourself:
https://www.facebook.com/492289280973393/posts/900196540182663
Video of it all being set up:
PS: Apparently my mic was too close to my mouth - so expect some breathing noise. I will do an update on the ad targeting (as it's pretty broad now). If anyone wants the Mandrill script, just PM me.
@yakuzaemme im a newbie who’s looking for a great mentor/partner. If you’re willing, let’s connect? Hopefully there’s something beneficial other than a noob hanging off your coatails....
Thanks for this great thread OP.
I ve checked your website , great job ! What would you estimate the % of your revenue generated from ecommerce compared to your “ hours opening “ website etc .
Cheers
Good luck. You should promote those vids on your youtube channel. Nice watches. Any BHW discount? Maybe try limited editions with numbers engraved in watches?
Best of luck with your journey and i'm sure you will achieve it and maybe more!Will you also use google ads?