Hooooly.. I got crushed.
All you haters will love this - and it's on me.
Things went bad. Fast. Poor update in this thread due to the massive workload + new projects, and I'm terribly sorry for that. My first journey thread and I can't say I'm proud of it - but after things settled I'll do thorough posts of everything that was done.
So. How did it go?
Well, bad. Didn't reach the goal. Not close to it, really.
$45.000 so far, but from previous experience, the weekend is kinda slow - and Cyber Monday will generate another 20k or so.
Why, what happened?
I wanted to try a low-cost Black Friday (since PPC ads are craaazy expensive during Black Friday - especially in the luxury niche). Wanted to see how far low budget could take you, as the data (and experience) is super helpful for new ventures that might not have money in the bank.
Everything was planned to perfection. Ranked #1 for the best keywords. For several months.
Then in jumps competition. And they fucking demolished us.
There are probably better SEO people than me that can explain why this happened - but our page was ranking top 5 since May, and #1 for three months. Then this^ happened which wasn't in my plan.
So all in all - it didn't go as planned. I'm not mad, I'm quiet excited about it because it means we can do even better next year. I certainly learned my lesson and will do my best to make sure we're better suited for next year.
What now?
Still got a few hours left of Black Friday, and then Cyber Monday. I don't expect any miracles but will continue as normal with ads, retargeting, email blasts and other experiments. Testing
@netalgo122 's services for Reddit with decent success too.