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Is Facebook a viable option?

Discussion in 'FaceBook' started by flipflop101, Oct 19, 2010.

  1. flipflop101

    flipflop101 Junior Member

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    Hey guys,

    I run a site capturing leads in a fairly competitive niche. Currently paying up to £5 a click in Adwords and getting sick of it.

    I started looking into alternative methods and was doing some Forum contributions in the niche with a link to my site in my sig which would have been effective but the forum mods stopped signatures.

    I have no idea about driving targetted traffic to my site other than Adwords. I'm looking to target UK users only aged 40+ in general but most ages are fine.

    Is Facebook the way to go? I was also considering Twitter. I don't know what tools to use or how to go about getting started. I'm willing to put all the necessary hard work in.

    Do I start a new FB account with just any name and start trying to target a UK audience as friends? Then also create a fan/business page and group?

    What tools should I be looking at?

    Can anyone post a basic 1,2,3 step pointer of what I should be doing to target traffic to my site via FB or even Twitter if you recommend it?

    Totally new at this so all advice is much appreciated. Cheers guys.
     
  2. hollinger

    hollinger Junior Member

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    Social media is for entertainment. You have to be very very very creative to sell products through fb or twitter.
    If you have capital to buy traffic then buy it from ad networks. You can start with self-serve networks like adsonar, buysellads, adsdaq etc.
     
  3. flipflop101

    flipflop101 Junior Member

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    Thanks for your input Hollinger. I'm not actually selling anything. My aim is to simply encourage people to complete a free quote form. If it's free to the user does that change things or do the same rules still apply?
     
  4. nitro909

    nitro909 Registered Member

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    No. You aren't just offering a free quote, you are looking to sell to them in the future, therefore it doesn't change any rules. :rolleyes:
     
  5. flipflop101

    flipflop101 Junior Member

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    Oh you've seen my site have you?

    The information doesn't even go to me and like I said, I don't sell anything.

    Wot a tit.
     
  6. nitro909

    nitro909 Registered Member

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    Okay, so you are just doing it for free then? Yeah right, looks like you're the tit idiot. :rolleyes:
     
  7. hollaholla

    hollaholla Newbie

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    definitely depends on the niche. and how you approach it.

    definitely have to be creative, works better if the people you befriend have a genuine want need for the product you are pushing, and the fact that they will buy it again.

    you need to interact with them and provide something that they want to see. photos videos news etc. things they can comment on.

    i dont do cpa stuff i have ecom sites with proper stock etc so i can use facebook to offer them special deals etc.

    You should probably concentrate on your serps and rank for those keywords organically rather than paying for it. hard work but it is doable with some dedication.
     
  8. btheory

    btheory Junior Member

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    I hate to break it to you people, but you're giving the op some pretty lame answers.

    FACEBOOK is the top dog. And the only secret to marketing effectively on FB and other social media networks is two things: You have to give a shit, and you can't be using "CLICK HERE BUY NOW" old world tactics. This does not work with social media marketing. Selling does nothing. You must engage.

    The fact that you're even questioning whether or not to use Facebook means you have a long way to go, and maybe need to take a few steps back and build your foundation first. But to answer your initial question, YES Facebook is one the most viable and direct ways to reach your exact audience, provide them with a great experience, and watch them tell everyone they know.

    It's a beautiful thing.
     
    • Thanks Thanks x 2
  9. raven2

    raven2 Newbie

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    also try forum posting, there are plenty of site/forums that have section to post links, back links etc.. heck you could even make a my$pace page to get more traffic them build up to the faceb**k also i believe google has a tool u can use that list ****** social networking website and there net total registered users. with again u can make promotional accounts on muti sites, also multi blogging can give you good back linking, a cool little trick is Y0utube and made short video's about whatever it is your trying to promote( using key words to grab ppl)(( even if you dro- [boob ,sex etc etc.. and common hot searches)) hope this helps cheers
     
  10. flipflop101

    flipflop101 Junior Member

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    Cheers for that useful input guys. Particularly interested in what you said btheory.

    I have some ideas about how to provide useful content etc. - do you mind answering a couple of my initial questions on how best to do this?

    Do you find it better to simply use a normal account with a real person name for example - then get involved in groups and chats on the subject? Or do you go for Facebook ads? Or both?

    On the other hand do you go directly in with a business page? This way seems a bit too direct and I suspect that acting as a normal person would on Facebook and providing useful input on the subject would end up being more successful.