Hey guys, I run a site capturing leads in a fairly competitive niche. Currently paying up to £5 a click in Adwords and getting sick of it. I started looking into alternative methods and was doing some Forum contributions in the niche with a link to my site in my sig which would have been effective but the forum mods stopped signatures. I have no idea about driving targetted traffic to my site other than Adwords. I'm looking to target UK users only aged 40+ in general but most ages are fine. Is Facebook the way to go? I was also considering Twitter. I don't know what tools to use or how to go about getting started. I'm willing to put all the necessary hard work in. Do I start a new FB account with just any name and start trying to target a UK audience as friends? Then also create a fan/business page and group? What tools should I be looking at? Can anyone post a basic 1,2,3 step pointer of what I should be doing to target traffic to my site via FB or even Twitter if you recommend it? Totally new at this so all advice is much appreciated. Cheers guys.