All facebook pages keep dropping on reach in an extreme way, so the only way now to get decent exposure on Facebook is paying ads and promoted posts which changes the whole game. I've read several articles that this year Facebook reach may drop to 0. So investing in viral content is worthless now? Does it matter to get likes and shares in posts? Does is matter to have likes in your page at this point? I think that the whole game now is do some nice facebook post paste a link and get some fast ROI. Also creating profiles again is business since they are getting more exposure than the facebook pages... What do you guys think about this facebook changes? Would you keep marketing products in Facebook?