marshasarv
Junior Member
- Oct 12, 2016
- 127
- 20
I heard about the Cannibalization term in SEO. But is it really exist and make an impact on strategy?
Is Cannibalization really exist?
- Thread starter marshasarv
- Start date
- Aug 14, 2017
- 994
- 134
Of course it exists - you will need a tool to track this, in order to see it actually happening.
This happens when you have multiple posts that have all the same keywords, and google does not know which post to rank, thus, post 1, post 2 and perhaps post 3 all fighting for the same keyword on the serp, each interchanging one another.
Whenever it interchanges, your ranking fluctuates, and the fluctuation is actually a problem, as that is unstable ranking.
This happens when you have multiple posts that have all the same keywords, and google does not know which post to rank, thus, post 1, post 2 and perhaps post 3 all fighting for the same keyword on the serp, each interchanging one another.
Whenever it interchanges, your ranking fluctuates, and the fluctuation is actually a problem, as that is unstable ranking.
Erin Heiner
Junior Member
- Jan 28, 2017
- 117
- 16
Both can rank. Its just harder.
You have a certain amount of organic traffic. The impressions get split among the pages via google algo's. Even if both ur pages show up in search results one will get more rank then the other. Also, it will be rare to have someone click both of your pages without them clicking someone elses page as well.
feIix
Regular Member
- Sep 25, 2018
- 283
- 142
As a simple rule of thumb, each URL is assigned only one keyword. But this is not always possible with growing websites. For example when you add additional subpages or landing pages with identical keywords, Google can no longer recognize which page is really relevant for what keyword.
So, yes keyword cannibalization exists. A lot of my clients were affected.
So, yes keyword cannibalization exists. A lot of my clients were affected.
CyberAlien
BANNED
- Apr 14, 2010
- 596
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Erin Heiner
Junior Member
- Jan 28, 2017
- 117
- 16
The everyday web browser user does not no what a keyword is. They just type. Google will partial match and serve up whatever page they see as the best fit. Google never gets confused, but it does have to make a decision between your pages.