Instagram Pricing?

Alright, so I've been checking everywhere and I've generally been unable to form a good pricing for a shoutout.

I have a page of 20k followers with an average of 1.5k likes per post. I can say confidently that my engagement is very well as I interact with my followers on nearly every post, they always leave comments and like etc.

I've finally been contacted to make a shoutout but I am being asked about my pricing. I humbly admit that I need help in making a sufficient pricing.

I was following a CPM (cost to reach 1000 people) tutorial by "the fox and she" but it left me with a very high number to charge and to be frank, I don't know if I am overcharging or undercharging.

The equation was to divide the number of followers you have (in my case 20k) by 1,000 and then multiply the solution by 5, 7, and 10. I ended up getting 100 when I multiplied by 5; so in turn, that means my rate would be 100$ per $5 CPM.

100$ seems pretty large! I am not complaining obviously, but it seems like a large amount. My thing is that I don't want to overcharge; but I also don't want to undervalue myself if I am really worth 100$ for a shoutout.

I've seen 50k pages that charge upwards of 200$ per post but I am just not knowledgeable enough to truly find a good stable pricing that works.

Nevertheless, as you can see, I am quite new to all of this. I really would appreciate honest and helpful advice if it can be made available.

100 bucks is alot of money from a 20k page.
is it permanent or just for a few hours?

datsunguy said:

100 bucks is alot of money from a 20k page.
is it permanent or just for a few hours?

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Well that is also something I would like to know of. I have seen that some have plans for hour long posts or permanent posts.

I am not entirely sure what are the intricacies; can anyone elaborate? If you also have a better suggestion, I would love to hear it.

https://shoutsmarket.com/browse

I recommend going on shoutmarket and similar sites and check what accounts in a similar niche with about the same amount of followers are charging.
undercut that a bit and see if you sell some, if yes then increase it a bit or decrease if it doesnt sell well.

datsunguy said:

I recommend going on shoutmarket and similar sites and check what accounts in a similar niche with about the same amount of followers are charging.
undercut that a bit and see if you sell some, if yes then increase it a bit or decrease if it doesnt sell well.

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I'll check there then. I truly appreciate the help. In your own opinion however, you wouldn't have any suggested pricing?

You can charge as much as someone is willing to pay lol

$100 is way off though, usually rough estimate its around $10-$15 per 1000 likes

At 20k? You could probably get $10-20 for a shoutout, depending on who you talk to...

I would recommend you to charge:
$15 for 1 hour.
$25 for 2 hours.
$50 for 6 hours
$70 for a day.

I think this prices are reliable and both parties will be happy with it.

Rockstar007 said:

I would recommend you to charge:
$15 for 1 hour.
$25 for 2 hours.
$50 for 6 hours
$70 for a day.

I think this prices are reliable and both parties will be happy with it.

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You have no idea what you're talking about... He has 20k followers...

I'd say $15-20 for a full day post.

I currently have 18.1k and I think this is fair:

6 Hours $5.00 Shoutout active for 6 hours
12 Hours $9.00 Shoutout active for 12 hours
24 Hours $15.00 Shoutout active for 24 hours
48 Hours $25.00 Shoutout active for 48 hours
Permanent $45.00 Unlimited duration

What do you think??

So I would first calculate your engagement and create the pricing around that. What I usually do is to get engagement for last 3 recent posts likes + comments per shot divided by total number of followers.

Here is the formula:
1) For last 3 posts calculate: (likes + comments) / # of followers
2) Sum these three results and devided it by 3, you will get engagement rate

You will get more accurate engagement rate. Now I apply CPM on result of (# of all followers * new enagagement rate) / 1000 * CPM

And CPM is in the range from $10 - $30, based on the requester and the niche. What I do, I always give them middle price. Example:

1) Engagement 4%, followers 30k, CPM $10 = $12 per shot
2) Engagement 4%, followers 30k, CPM $20 = $24 per shot
3) Engagement 4%, followers 30k, CPM $30 = $36 per shot

If it was some high profile company, I would go with $36. If someone small I would go with $24.

kittrcz said:

So I would first calculate your engagement and create the pricing around that. What I usually do is to get engagement for last 3 recent posts likes + comments per shot divided by total number of followers.

Here is the formula:
1) For last 3 posts calculate: (likes + comments) / # of followers
2) Sum these three results and devided it by 3, you will get engagement rate

You will get more accurate engagement rate. Now I apply CPM on result of (# of all followers * new enagagement rate) / 1000 * CPM

And CPM is in the range from $10 - $30, based on the requester and the niche. What I do, I always give them middle price. Example:

1) Engagement 4%, followers 30k, CPM $10 = $12 per shot
2) Engagement 4%, followers 30k, CPM $20 = $24 per shot
3) Engagement 4%, followers 30k, CPM $30 = $36 per shot

If it was some high profile company, I would go with $36. If someone small I would go with $24.

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I think it's a very good way, but how would you add the time variable, for one day, a month or permanent?

Manolo Cicero said:

I think it's a very good way, but how would you add the time variable, for one day, a month or permanent?

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Sorry, I forgot to mention it - these CPM prices are per 24 hour time period. I'm running 5 accounts and I don't like playing games with potential customer, so when this question occurred I increased the CPM from regular $5 - $10 to $10 - $30 and set it for 24 hours. Usually people are OK with 24 hours pricing.

I have uniform price for permanent posts: $150. My accounts are in the range of 30k - 150k followers.

I would not price more than 30$ for a permanent post, but if people are willing to pay more...why not

kittrcz said:

Sorry, I forgot to mention it - these CPM prices are per 24 hour time period. I'm running 5 accounts and I don't like playing games with potential customer, so when this question occurred I increased the CPM from regular $5 - $10 to $10 - $30 and set it for 24 hours. Usually people are OK with 24 hours pricing.

I have uniform price for permanent posts: $150. My accounts are in the range of 30k - 150k followers.

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I've just made an Excel based in your formulas and for timing aded the following:

6hr 0.4x
24hr 1x
48hr 1.7x
30 days 3x
Perm 3.5x
The x means the cost per shot at any range you want of CPM. PM me if you want me to send you the excel!

Manolo Cicero said:

I've just made an Excel based in your formulas and for timing aded the following:

6hr 0.4x
24hr 1x
48hr 1.7x
30 days 3x
Perm 3.5x
The x means the cost per shot at any range you want of CPM. PM me if you want me to send you the excel!
View attachment 90537

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Hey I would like to get the excel file if it's for free

Pretty easy to look up prices on shoutcart and see what similar pages are charging, I would start there! I think most prices posted here are too high, shoutouts aren't what they used to be.

iAhmed said:

Hey I would like to get the excel file if it's for free

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Yes shure!! just PM me and then let me know what you think of

Manolo Cicero said:

Yes shure!! just PM me and then let me know what you think of

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PMed you