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Instagram Pricing?

Discussion in 'Instagram' started by Blackie2414, Jan 31, 2017.

  1. Blackie2414

    Blackie2414 Newbie

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    Alright, so I've been checking everywhere and I've generally been unable to form a good pricing for a shoutout.

    I have a page of 20k followers with an average of 1.5k likes per post. I can say confidently that my engagement is very well as I interact with my followers on nearly every post, they always leave comments and like etc.

    I've finally been contacted to make a shoutout but I am being asked about my pricing. I humbly admit that I need help in making a sufficient pricing.

    I was following a CPM (cost to reach 1000 people) tutorial by "the fox and she" but it left me with a very high number to charge and to be frank, I don't know if I am overcharging or undercharging.

    The equation was to divide the number of followers you have (in my case 20k) by 1,000 and then multiply the solution by 5, 7, and 10. I ended up getting 100 when I multiplied by 5; so in turn, that means my rate would be 100$ per $5 CPM.

    100$ seems pretty large! I am not complaining obviously, but it seems like a large amount. My thing is that I don't want to overcharge; but I also don't want to undervalue myself if I am really worth 100$ for a shoutout.

    I've seen 50k pages that charge upwards of 200$ per post but I am just not knowledgeable enough to truly find a good stable pricing that works.

    Nevertheless, as you can see, I am quite new to all of this. I really would appreciate honest and helpful advice if it can be made available.
     
  2. datsunguy

    datsunguy Supreme Member

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    100 bucks is alot of money from a 20k page.
    is it permanent or just for a few hours?
     
  3. Blackie2414

    Blackie2414 Newbie

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    Well that is also something I would like to know of. I have seen that some have plans for hour long posts or permanent posts.

    I am not entirely sure what are the intricacies; can anyone elaborate? If you also have a better suggestion, I would love to hear it.
     
  4. datsunguy

    datsunguy Supreme Member

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    https://shoutsmarket.com/browse

    I recommend going on shoutmarket and similar sites and check what accounts in a similar niche with about the same amount of followers are charging.
    undercut that a bit and see if you sell some, if yes then increase it a bit or decrease if it doesnt sell well.
     
  5. Blackie2414

    Blackie2414 Newbie

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    I'll check there then. I truly appreciate the help. In your own opinion however, you wouldn't have any suggested pricing?
     
  6. Thenub

    Thenub Jr. VIP Jr. VIP

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    You can charge as much as someone is willing to pay lol

    $100 is way off though, usually rough estimate its around $10-$15 per 1000 likes
     
  7. Demoz

    Demoz Newbie

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    At 20k? You could probably get $10-20 for a shoutout, depending on who you talk to...
     
  8. Rockstar007

    Rockstar007 Jr. VIP Jr. VIP

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    I would recommend you to charge:
    $15 for 1 hour.
    $25 for 2 hours.
    $50 for 6 hours
    $70 for a day.

    I think this prices are reliable and both parties will be happy with it. :)
     
  9. Demoz

    Demoz Newbie

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    You have no idea what you're talking about... He has 20k followers...

    I'd say $15-20 for a full day post.
     
  10. Manolo Cicero

    Manolo Cicero Newbie

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    I currently have 18.1k and I think this is fair:

    6 Hours $5.00 Shoutout active for 6 hours
    12 Hours $9.00 Shoutout active for 12 hours
    24 Hours $15.00 Shoutout active for 24 hours
    48 Hours $25.00 Shoutout active for 48 hours
    Permanent $45.00 Unlimited duration

    What do you think??
     
  11. kittrcz

    kittrcz Newbie

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    So I would first calculate your engagement and create the pricing around that. What I usually do is to get engagement for last 3 recent posts likes + comments per shot divided by total number of followers.

    Here is the formula:
    1) For last 3 posts calculate: (likes + comments) / # of followers
    2) Sum these three results and devided it by 3, you will get engagement rate

    You will get more accurate engagement rate. Now I apply CPM on result of (# of all followers * new enagagement rate) / 1000 * CPM

    And CPM is in the range from $10 - $30, based on the requester and the niche. What I do, I always give them middle price. Example:

    1) Engagement 4%, followers 30k, CPM $10 = $12 per shot
    2) Engagement 4%, followers 30k, CPM $20 = $24 per shot
    3) Engagement 4%, followers 30k, CPM $30 = $36 per shot

    If it was some high profile company, I would go with $36. If someone small I would go with $24.
     
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  12. Manolo Cicero

    Manolo Cicero Newbie

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    I think it's a very good way, but how would you add the time variable, for one day, a month or permanent?
     
  13. kittrcz

    kittrcz Newbie

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    Sorry, I forgot to mention it - these CPM prices are per 24 hour time period. I'm running 5 accounts and I don't like playing games with potential customer, so when this question occurred I increased the CPM from regular $5 - $10 to $10 - $30 and set it for 24 hours. Usually people are OK with 24 hours pricing.

    I have uniform price for permanent posts: $150. My accounts are in the range of 30k - 150k followers.
     
  14. Tifendrius

    Tifendrius Newbie

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    I would not price more than 30$ for a permanent post, but if people are willing to pay more...why not
     
  15. Manolo Cicero

    Manolo Cicero Newbie

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    I've just made an Excel based in your formulas and for timing aded the following:

    6hr 0.4x
    24hr 1x
    48hr 1.7x
    30 days 3x
    Perm 3.5x
    The x means the cost per shot at any range you want of CPM. PM me if you want me to send you the excel!
    shcalc.jpg
     
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  16. iAhmed

    iAhmed Registered Member

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    Hey I would like to get the excel file if it's for free :D
     
  17. largeanincharge

    largeanincharge Registered Member

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    Pretty easy to look up prices on shoutcart and see what similar pages are charging, I would start there! I think most prices posted here are too high, shoutouts aren't what they used to be.
     
  18. Manolo Cicero

    Manolo Cicero Newbie

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    Yes shure!! just PM me and then let me know what you think of
     
  19. iAhmed

    iAhmed Registered Member

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    PMed you