Important Facebook Metric?

Each campaign with different purposes will have different metrics to pay attention to, but most must pay attention to interactions and conversion rate tracking.

IMPORTANT metric for FACEBOOK PAGE (fanpage)
Metric Meaning Good goal
Reach (Reach) How many people have seen the post The higher the better (optimize with content & interaction)
Engagement (Interaction) Total likes, shares, comments, clicks Rate >5% is okay, >10% is very good
Follower Growth Number of new followers per day Track organic growth or after running ads
Page Views / Page Likes How many people visit & like the page Growth signals & brand recognition
Inbox/Message Response Rate Message response rate >90% response within 15 minutes is optimal

lillygreen said:

Hi everyone! I'm new to the marketing world and would love to know which metrics you usually track or consider most important for your Facebook page or ads. Thank you so much!

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When running ads on Facebook, don't just look at a single number. This metric helps you evaluate the attractiveness of your ad.