I don't understand Facebook ads. this is rigged.

attached is screen shot of my Facebook ads result. both ads are exactly the same as far as demo goes.

the only main difference is the first ads is based on cost per click, and it was auto managed by Facebook.

the second one is cost of 1000 impression.

based on my result from the first ads, i was able to get almost 5 clicks per first 2000 impression using face book's managed cost per click, i thought to myself, if the ads is getting lots of attention, why not switched to cost per impression instead.

so i created the second ad with the exact same blueprint, and changed the cost per click to cost per 1000 impression.

now, after 7000 impressions, zero click on website. granted, i only spend $0.71 vs, 0.64 per website click,

why is Facebook structured like this? does my cost per impression goes to a sub level demo? and the cost per click goes to a prime level of customers?

can someone explain why this is happening before i blow more $$$


thanks

Something is not right with your ads, try changing the pic, narrow down your audience more, and most importantly try to see the suggested bid range once your ad is approved since while creating your ad you see totally different bid range.

But no click with 7000 impressions is weird.

You should watch the video on how Facebook advertising is a scam

I think you have to really, really understand something to claim it is rigged, not the opposite.