How to spend a big budget on SEO?

johandr

johandr

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[SUB]I always see people in a discussion about a though keyword (payday loans for example) saying "You can rank for that keyword but it'll cost you $xxxxx".

Well, today is the day I finally need this advice. A big client has approached me to rank a big and tough keyword. They basically let me have an unlimited budget to rank for this term.

Now, this company is used to spending tens of thousands on marketing budget, so cost is really not an issue.

However, I browsed the BST section today and almost all services have a limit of $300 lol.

I don't think buying a bunch of $300 SEO services will do the trick..

My question is, how to spend this humungous budget?

Let me know your thoughts.[/SUB]
 
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to start with be very very careful, easy to waste money on this, very HQ niche links I would imagine would be a great help but they may cost 100s if not 1000s each
 
You should be aware of the fact that there are a few keywords which are nearly impossible to rank in the top 3 regardless of the budget.
 
Depends on the keywords. Some of the keywords are impossible to rank no matter how much you pay. Most of the big agencies sell BHW's services for higher prices as I have seen mentioned here :)

Only the links you purchase wont rank you up. It needs much more than only the links, Get the Onpage optimization correct and then go for the links.
 
johandr said:
[SUB]I always see people in a discussion about a though keyword (payday loans for example) saying "You can rank for that keyword but it'll cost you $xxxxx".

Well, today is the day I finally need this advice. A big client has approached me to rank a big and tough keyword. They basically let me have an unlimited budget to rank for this term.

Now, this company is used to spending tens of thousands on marketing budget, so cost is really not an issue.

However, I browsed the BST section today and almost all services have a limit of $300 lol.

I don't think buying a bunch of $300 SEO services will do the trick..

My question is, how to spend this humungous budget?

Let me know your thoughts.[/SUB]
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Sounds like you just want to max out the budget and you don't actually have a clue on how to rank the keyword.
Might be time to hire a professional. Obviously if the keyword is ridiculous then be prepared to get laughed in your face.
BTW, an unlimited budget does not exist, either you are a clown or the guy you are working for is.
 
Heh, yeah. I've had a couple of people offer me an unlimited budget, or wave my proposal away with a magnanimous "cost isn't an issue".

Whenever it's been tested, I've found that what they ACTUALLY meant was something like:

"Surely it's just getting mole-people to do things with computers? How much can they need paying - they don't go outside. It's not like the internet costs anything, so I think a couple of hundred would be significantly more than this deserves..."

The point of realisation when they suddenly catch on how much their competitor's spending is just golden. That moment right there, with the spluttering and the choking, makes it all worthwhile.
 
st1ck said:
You should definitely use XRumer
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XRumer, GSA, Scrapebox full steam ahead, sounds like what his client is going to get.

Take note of threads like this, it is why if you want to succeed in IM, learn SEO yourself. Instead of putting your business and money in the hands of fools.
 
You guys don't get the question, I'm just asking what do big brands like Coca Cola and Pepsi spend their SEO budget on? Xrumer GSA and Scrapebox are out of the question lol
 
Apricot said:
Heh, yeah. I've had a couple of people offer me an unlimited budget, or wave my proposal away with a magnanimous "cost isn't an issue".

Whenever it's been tested, I've found that what they ACTUALLY meant was something like:

"Surely it's just getting mole-people to do things with computers? How much can they need paying - they don't go outside. It's not like the internet costs anything, so I think a couple of hundred would be significantly more than this deserves..."

The point of realisation when they suddenly catch on how much their competitor's spending is just golden. That moment right there, with the spluttering and the choking, makes it all worthwhile.
Click to expand...


Yeah, these jokers lover to sound impressive with the "Unlimited Budget" line, until they realise it is actually going to cost them some serious coin lol
 
johandr said:
[SUB]I always see people in a discussion about a though keyword (payday loans for example) saying "You can rank for that keyword but it'll cost you $xxxxx".

Well, today is the day I finally need this advice. A big client has approached me to rank a big and tough keyword. They basically let me have an unlimited budget to rank for this term.

Now, this company is used to spending tens of thousands on marketing budget, so cost is really not an issue.

However, I browsed the BST section today and almost all services have a limit of $300 lol.

I don't think buying a bunch of $300 SEO services will do the trick..

My question is, how to spend this humungous budget?

Let me know your thoughts.[/SUB]
Click to expand...


Tens of thousands is not a big budget. Millions and tens of millions is a big budget.

What everyone is missing here is the premise of the whole thing.

Wanting to rank for ONE keyword is stupid. Most of these super tough keywords that companies want are non-commercial.

The keywords that will make the most money aren't that tough.

If someone has a large budget then you should be advising them to create an overall marketing plan which involves extensive keyword research, then re-designing their own site to take advantage of the likely 1000's of good keywords in their niche, which will range from low, to medium all the way up to high comp. You'd structure your site nicely, some soft-siloing, lots of internal linking and aiming to start ranking the longtails, all the way up to the medium, then finally getting ranked for the harder keywords.

Going after one keyword? That's just stupid unless you've found a good high volume low to med competition keyword that you can grab an emd for, but for a company, that's not a working strategy for online success.


And the answer as to how to spend it is to build a PBN, but if you have to ASK how to spend budget, you're not ready to be playing with even $10k of a company's money let alone more.
 
If the keyword is something ridiculously hard to rank, why dont you do some longtail KW research and give them better KW suggestions + offer them an adwords campaign on that main KW.
 
Start with a strategy, OP. A strategy to rank, using HQ niche links, high-value PR links, top news site links, social links, geo-citations, video-links.

Then go look for best providers for each of those strategies. When you're dealing with a lot of money, you should start by stop thinking about money. Think about "values" in what you buy.
 
Cshark said:
Start with a strategy, OP. A strategy to rank, using HQ niche links, high-value PR links, top news site links, social links, geo-citations, video-links.

Then go look for best providers for each of those strategies. When you're dealing with a lot of money, you should start by stop thinking about money. Think about "values" in what you buy.
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Thanks for this post, this is the kind of information I'm looking for.
 
johandr said:
Thanks for this post, this is the kind of information I'm looking for.
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Basic information, yet you are telling people you can rank their sites? Fair play to you, you are making money and that is all that counts at the end of the day. But I would personally find it a little immoral to take someones money for a job I could not do. And believe me I have very little morals.
 
johandr said:
Thanks for this post, this is the kind of information I'm looking for.
Click to expand...


I feel bad for your client. You're on a forum asking how to spend his money and you're taking advice from a content writer. No offence meant, but if cshark was an SEO expert he wouldn't be writing content for other people, he'd be rolling in $$$ as everyone who really knows what the hell they're doing is.
 
johandr said:
You guys don't get the question, I'm just asking what do big brands like Coca Cola and Pepsi spend their SEO budget on? Xrumer GSA and Scrapebox are out of the question lol
Click to expand...

Coca Cola and Pepsi lol
Dude, do you have any idea what size of a marketing budget those companies have?
Do you have any idea what the size of their team is? (Clue, they have more than one team for each product and country)
Your client is not comparable lol,

Your client sounds like a clown but just how competitive is the keyword? What is the competition like?
I think you need to be realistic, you are asking for advice on how to spend the budget but not giving any metrics to judge the keyword.
Spending and maxing out a budget (unlimited? lol) is a piece or piss but if you can't get results then you will have one pissed off client.

If your client is a dreamer then just drop him or work out just how tough it will be to rank and then outsource top a professional.
 
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