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How to SEO for ecommerce site? Please help

Discussion in 'White Hat SEO' started by davdipaul, Oct 28, 2014.

  1. davdipaul

    davdipaul Newbie

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    Hi friends,

    Any recommenced SEO techniques for ecommerce site?

    Specifically how to overcome duplicate content issue. For say, i am selling iphone 6 but 1000's of online stores selling iphone 6. So there may be lot of chances to occur duplicate content.

    Please assist me how to do good SEO for an ecommerce site. Thank you.
     
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    For your onsite, you can take advantage of Image SEO by properly naming your mages before uploading them, using captions, alternative text and descriptions.

    That is a step in the right direction for your onpage.

     
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  3. Ryan1991

    Ryan1991 Newbie

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    ive had clients with ecommernce websites before and i rewrote the product descriptions to make it as unique as possible
     
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  4. Nino2011

    Nino2011 Junior Member

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    Duplicate content is the case for on site content... not content that is similar and shows up on multiple sites. There are a lot of first page rankings that are similar in content, sometimes even copy pasted and sometimes with a link to an original source.

    Make sure you think of each product page as a sales letter so add as much valuable content as you can...
     
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  5. JazzyJohnny

    JazzyJohnny Newbie

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    Short answer: write unique descriptions. Use a lot of flair, synonyms, etc. For example; don't just mention which color a certain product is, write about what you associate with that color, how the material feels in your hand, where and when you might use it. You won't have duplicate content if you put in some effort. :)

    Also make sure you have unique category descriptions (text above products) and stick another piece of text somewhere in the same category (such as at the bottom of the page) describing your products. A good text-to-html ratio seems to help.
     
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  6. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Unique product descriptions, and making each category as niche relevant as possible.

    IMO you won't rank a product page for Iphone 6, you will want to create a category that is super targeted as possible.

    I structure the category pages with a brief description at the top, then large tap'able image links below for the sub-categories (or just all the products listed if it has no sub's), then below that, another text section with a long'ish article with images all optimised for the target phrases.

    You can go further by adding a link to a self hosted kw relevant pdf, embed a kw related video that you have published on your niche, link out to articles on that KW that you have published on your sites blog etc (which should also be linking back to your cat' page).
     
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  7. davdipaul

    davdipaul Newbie

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    Thank you friends.

    I have a blog section in my ecommerce site. posting unique content blog daily can help in rankings?
     
  8. Conor

    Conor Jr. VIP Jr. VIP

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    Definitely. Do some keyword research, and get as much quality content up as you can.
     
  9. davdipaul

    davdipaul Newbie

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    Thanks for your advice. My text-to-html ratio is 12.3 %. It is good or bad.
     
  10. lilmasta

    lilmasta Jr. VIP Jr. VIP Premium Member

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    This is exactly what i do , and it works like a charm gives user required information and help serp as well
     
  11. Aty

    Aty Jr. VIP Jr. VIP

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  12. sandy2119

    sandy2119 Newbie

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