- Oct 20, 2022
- 448
- 145
So, you've launched a test campaign, and the results are satisfactory. But how do you scale it? Should you increase the budget, duplicate ad sets, or run the campaign on another account? I use all three methods:
Duplicate the campaign across other accounts.
+ I create duplicates on other accounts based on the analysis of the test campaign. I review breakdowns and ad set statistics from the test, uploading the best creatives. If necessary, I narrow down the age range and placements in these duplicates.
These duplicates are created to prepare for potential account blocks, ensuring there’s always something active to avoid pauses. Also, since duplicates are launched based on the analysis of the first campaign, the conversion rates for duplicates are often better, although not always cheaper. So, if there’s no need for optimization through exclusions or narrowing, then it’s best to skip it.
Duplicate ad sets.
+ I duplicate converting ad sets across all campaigns and turn off those that perform poorly, gradually increasing the volume with active ad sets. I also add new creatives and repeat the cycle.
Increase the budget on all active ad sets in all campaigns.
+ Many recommend increasing the budget gradually—by 10–20% of the current amount. However, I’m not that patient and sometimes go for a 2x–3x increase.
In general, you can use all these methods together or separately. It all depends on the cap and your budget. Wishing everyone great profits!
Duplicate the campaign across other accounts.
+ I create duplicates on other accounts based on the analysis of the test campaign. I review breakdowns and ad set statistics from the test, uploading the best creatives. If necessary, I narrow down the age range and placements in these duplicates.
These duplicates are created to prepare for potential account blocks, ensuring there’s always something active to avoid pauses. Also, since duplicates are launched based on the analysis of the first campaign, the conversion rates for duplicates are often better, although not always cheaper. So, if there’s no need for optimization through exclusions or narrowing, then it’s best to skip it.
Duplicate ad sets.
+ I duplicate converting ad sets across all campaigns and turn off those that perform poorly, gradually increasing the volume with active ad sets. I also add new creatives and repeat the cycle.
Increase the budget on all active ad sets in all campaigns.
+ Many recommend increasing the budget gradually—by 10–20% of the current amount. However, I’m not that patient and sometimes go for a 2x–3x increase.
In general, you can use all these methods together or separately. It all depends on the cap and your budget. Wishing everyone great profits!
