How to make money with E-Book (Newbie)

Hello, So I have been reading around BHW and have made my mind up in trying to create a E-Book to sell.
Although, I have some questions.

What are the most effective converting website layouts? One page never ending scrolling?
How do I setup a payment structure? Paypal?
What software or platforms must the E-book be written in?
What are some pitfalls I should be aware of?

If someone could redirect to me to a guide, that would be great ! Thanks in advance

What are the most effective converting website layouts? Look at some clickbank product pages for inspiration
How do I setup a payment structure? Paypal? Yes, PayPal is fine.
What software or platforms must the E-book be written in? Pdf works well
What are some pitfalls I should be aware of? Not really sure about this

You can also look at selling book at kindle but in that case it would be exclusively for amazon.


Another strategy can be list building. You can offer your ebook as a freebie and collect email addresses. But for that you would need good amount of traffic to make it profitable.